Media Activation Manager (Limited - fixed salary)

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Key Responsibilities:

• Lead the activation of global paid media programs for a designated Solution Area, ensuring continual optimization across both SAP and agency teams.
• Serve as the primary point of contact for media agency collaboration, particularly regarding campaign activation and optimization.
• Coordinate and deliver all necessary assets to the agency—campaign materials, content, target account lists (TAL), etc.—to enable timely campaign launches.
• Develop and deliver performance reports to key stakeholders.
• Manage and implement updates to paid media plans in partnership with the media agency.
• Develop and execute testing strategies, including format tests, A/B testing of ad copy, and pilot initiatives.
• Build and maintain strong relationships with stakeholders, gathering essential inputs for effective campaign execution.
• Champion consistency and standardization by collaborating with global stakeholders and channel experts.
• Lead the implementation of new processes and standardized workflows to improve operational efficiency.

Your Profile:

• Experience: Minimum of 3 years in digital marketing across multiple tactics (with a strong focus on paid media), including at least 1 year in marketing execution.
• Agency Collaboration: Proven experience working within or closely with media/advertising agencies.
• Industry Knowledge: Familiarity with the high-tech sector and a strong understanding of SAP’s target audience.
• Customer Journey Design: Experience in creating integrated, always-on, cross-channel customer journeys.
• Mindset: Data-driven, digital-first thinker with a proactive approach.
• Expertise: Strong analytical skills in paid media performance and solid project management capabilities.
• Advisory Skills: Ability to act as a consultant to stakeholders on digital strategies and programs.
• Collaboration: Excellent organizational skills and a strong team player mindset.
• Innovation: Passion for exploring new trends, tools, and pilot programs.
• Attitude: Positive, hands-on, and solution-oriented.
• Communication: Excellent written and verbal communication skills in English.

Meet your team

If you're searching for a company that's dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible, and inclusive work environment - apply now.

​ Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected]
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy . Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.
Successful candidates might be required to undergo a background verification with an external vendor.

Requisition ID: 427443 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid.