Senior Brand Marketing Lead - Consumer Influence (12 month FTC Maternity Cover)

About us.

We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.ukto help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About the role.

We’re looking for a bold and visionary Senior Brand Marketing Lead – Consumer Influenceto bring our social strategy to life. With a new brand direction and an award-winning creative platform in place, this is a rare opportunity to shape the future of organic social, influencer, and celebrity marketing at Very.

In this high-impact maternity cover role, you’ll lead a growing team of 11 and oversee a multi-million-pound budget to deliver transformative results for Very. From fashion and beauty to home and tech, you’ll drive innovation and excellence across our social channels—ensuring our content not only engages but inspires.

This is the perfect role for a confident, creative, and commercially-minded leader who thrives in fast-paced environments and knows how to turn cultural insight into scroll-stopping content.

What you’ll be doing:

• Lead the strategy and executionof organic social, influencer, and celebrity content—ensuring alignment with brand, commercial, and customer goals.
• Develop and deliver quarterly and annual content plansin collaboration with brand, media, and category teams.
• Drive innovationby testing emerging formats, piloting new platform features, and staying ahead of social trends and algorithm changes.
• Oversee a robust influencer strategy, working with the Influencer Lead to build a powerful network of creators across categories.
• Manage high-profile celebrity partnerships, including Michelle Keegan, ensuring alignment with brand and category plans.
• Champion social-first thinkingacross the business, influencing decisions with insight and trend forecasting.
• Collaborate cross-functionallywith PR, paid social, brand marketing, and category teams to deliver integrated campaigns.
• Own performance measurement, setting clear KPIs and reporting regularly to senior stakeholders.
• Lead and inspire a high-performing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Manage a significant budget, ensuring smart prioritisation and maximum ROI.

About you.

• Significant experience in social and influencer marketing, including time in a leadership role—ideally within retail or lifestyle sectors.
• Proven success in delivering full-funnel social and influencer strategies that drive brand and commercial impact.
• Deep understanding of content planning, optimisation, and multi-platform storytelling.
• Strong experience managing influencers and creators, with a track record of measurable campaign success.
• Commercially savvy, with experience aligning social activity to trading goals and negotiating influencer fees.
• Confident communicator with the ability to influence at all levels, including Exec.
• Highly organised, action-oriented, and comfortable managing multiple priorities at pace.
• Skilled in analytics tools (e.g. Sprinklr), influencer platforms, and performance reporting.
• Knowledge of ASA guidelines and platform regulations.
• Personable, pragmatic, and resilient—with a passion for culture, creativity, and innovation.
• Open to frequent travel between London and Liverpool for collaboration, shoots, and talent meetings

Some of our benefits.

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £6,500 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a one-stage interview process for this position:

1st stage - An informal 30-45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd stage -A one-hour formal task based interview. This will be held in-person at our London office.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.