Marketing Automation and Campaign Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Marketing Automation and Campaign Specialist

Do you have experience in global online B2B email marketing using Marketo? Are you technically-minded and passionate about creating marketing campaigns to grow revenue and improve the partner experience? Are you looking for a high-impact role where you’ll collaborate with teammates around the globe to build best-in-class marketing campaigns?

We are looking for all this in our Marketing Automation and Campaigns Specialist who will support Expedia Group B2B’s marketing efforts to our 38,000+ demand partners. We are seeking your technical expertise in Marketo and content creation experience to enable us to acquire new partners and grow existing ones.

Responsibilities

This role has two main sets of responsibilities: campaign support and automation support.

Campaign support:

• Support the implementation of marketing campaigns via email, social, direct mail and mobile including the creation of engaging marketing assets eg. videos and infographics using tools such as Canva.

• Support the creation of content tailored by line of business, region, partner role, and lifecycle stage.

• Create and optimise tailored landing pages for lead generation.

• Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email and landing page performance focused. Effectively communicate results to team and management.

• Data-driven with an analytical mindset : Confident analysing large data sets to find opportunities and uncover ways to continuously improve our campaigns.

Automation support:

• Enable the partner marketing team to deliver on their campaigns by resolving Marketo support tickets raised relating to email campaign set up, smartlist builds, QA and bug fixes.

• Produce accurate, high-quality, thoughtfully designed Marketo solutions independently.

• Collaborate with workstream leads and use datasets to uncover insights and identify opportunities to improve campaigns and processes.

• Early problem solving and scoping - you will need to take the first steps to frame a problem (eg. With the Marketo to Saleforce sync) and develop a work plan for review.

• Document technical solutions in a way that is understandable and usable for business-oriented consumers.

Competencies, Knowledge and Behaviour :

• A passionate B2B marketing automation specialist : You love technology and have a knowledge of and enthusiasm for marketing automation best practices, emerging trends, and technologies.

• Strong knowledge of Marketo and good skills with Salesforce . Experience in other marketing tech stack tools, such as Knak a plus, but not required.

• AI-native and early adopter mindset: Strong affinity for AI tools and emerging technologies, proactively leveraging them to scale content creation, optimise campaigns, and drive operational efficiency.

• Strong copywriting and content creation skills: Comfortable supporting the creation of assets and content that drive partner behaviour across different channels eg. Email, social, mobile.

• Data-driven with an analytical mindset : Confident analysing large data sets to find opportunities and uncover ways to continuously improve our campaigns.

• Tireless, results-driven mentality : Able to continually critique and optimise performance with a positive mindset.

• Experience with data modelling, database design, and segmentation techniques.

• Ability to effectively communicate and influence key stakeholders to support proposed strategies, process improvements and operational decisions.

• Develop and maintain campaign documentation to ensure seamless collaboration between the Partner Marketing team and Marketing Operations

Experience

• 2+ years of hands-on experience working directly in Marketo to execute B2B marketing campaigns

• Proficient knowledge of Marketo and solid working skills with Salesforce

Nice to Have

• Familiarity with SQL

• CRM platform experience beyond Salesforce

• Content creation and copywriting.

• Marketo Certified Expert certification

• Project Management certification

#LI-SV1

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.