TikTok Executive

Our client is an exciting beauty brand with a compelling story and they need someone to bring it to life on TikTok. This is a rare opportunity to own a brand's TikTok presence from the ground up, with real creative freedom and genuine responsibility from day one.

This isn't a UGC role or a content scheduling job. You'll be the strategic and creative force behind the channel, shaping the narrative, managing the platform, researching trends, and producing content that authentically reflects the brand's identity.

Key Responsibilities

• Own and manage the brand’s TikTok channel, leading its day-to-day growth and development

• Develop and deliver a creative, insight-led content strategy aligned with the brand’s identity and objectives

• Create, produce and edit engaging short-form video content designed to drive reach, relevance and community engagement

• Confidently feature and demonstrate products on camera in a way that feels authentic, informative and on-brand

• Identify emerging TikTok trends, platform updates and content opportunities, and translate them into relevant creative ideas

• Define and evolve the channel’s visual style, tone of voice and overall creative direction

• Bring the brand story to life through compelling, culturally relevant storytelling

• Monitor content performance, track channel growth and use insights to inform future content decisions

What we’re looking for
You live and breathe TikTok and understand instinctively what makes content perform. You have a genuine passion for beauty, not just the products, but the culture. You're a natural storyteller who thinks in narratives, and you're comfortable stepping in front of the camera when the content calls for it.

• 1–3 years’ experience in social media, content creation or a similar role

• Strong instinct for TikTok and a clear understanding of what drives performance on the platform

• Background in beauty, lifestyle or a closely related space

• Confident and comfortable appearing on camera

• Strong eye for brand aesthetic, tone and visual storytelling

• Proactive, self-directed and excited by the opportunity to build something from the ground up

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.