Cultural Insights Strategist

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Cultural Insights Strategist

Reporting of the role

This role reports to Associate Analytics Director

Overview of the job

You’ll uncover emerging trends, evolving audience behaviours, and shifts in online culture, helping our clients stay deeply connected to the communities that matter. From niche creator movements to subcultural conversations, you'll analyse a mix of qualitative and quantitative data from social listening and cultural research to creator and consumer trends to extract sharp, meaningful insights.

These insights will power bold creative strategies, inform how brands partner with creators, and unlock authentic ways to engage with niche, creator driven communities. You’ll play a key role in driving thought leadership, supporting standout narratives in new business pitches, and inspiring both internal teams and clients with your findings. If you’re curious, culturally switched on, and excited by the idea of putting creators and communities at the heart of strategy, this is for you.

3 best things about the job

• Your insights will shape the direction of brand strategies, influence creative campaigns, and help global brands stay ahead of the cultural curve

• You’ll work with a wealth of social and audience data at your fingertips, transforming signals into strategic stories that help brands understand the world around them.

• Whether it’s trend reports, cultural commentary, your ideas won’t stay behind the scenes—you’ll help lead the conversation.

Measures of success –

• Worked on a number of briefs, translating research and trend analysis into culturally relevant, actionable recommendations that strengthen influencer strategies and creative direction.

• Started laying the foundations for a living insights library curating trend signals, cultural case studies, and previous research to make insight more accessible across teams.

• Worked on an edition of our trend report, helping shape themes and write-ups that reflect what's happening in youth and the influencer landscape.

• Actively participated in internal brainstorms, client workshops, or briefing sessions, bringing cultural insight and strategic thinking to the table with clarity and confidence.

Roles & Responsibilities:

• Apply cultural insights to business challenges and client briefs producing clear and actionable recommendations.

• Analyse qualitative and quantitative data to generate culturally grounded insights aligned with client objectives.

• Support and own internal and external trend reports and broader thought leadership efforts

• Play a key role in developing a structured trends and insights ecosystem to guide internal thinking and add value for our clients.

What you will need:

• 3+ years experience in an insights or strategy role

• You have a strong grasp of broader marketing trends, paired with a nuanced understanding of audience and digital culture and know how to connect brands to what’s shaping the cultural and industry landscape.

• You take a collaborative approach and communicate with clarity and impact, both in writing and in person.

• You have a working knowledge of key qualitative research methods, including focus groups, expert interviews, desk research, and in-depth interviews.

• A real, genuine interest in different cultures and online behaviours

• You bring experience working with quantitative data sets and understand how to translate numbers into meaningful, culturally relevant narratives.

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.