Digital Assistant

Selfridges
Central London

Selfridges is looking for a part-time Digital Assistant to join the team in London.

Reporting to the Senior Digital Manager and receiving training and mentorship from the Optimisation Specialists and other Digital Assistants, the Digital Assistant will be responsible for supporting the Lifestyle divisions with the day-to-day management and optimisation of the Selfridges digital store across web, mobile and app.

As a Digital Assistant, you will:

  • Support the Optimisation Specialists to deliver the divisional strategy which is set by the Senior Digital Manager
  • Assist with signing off content briefs across digital touchpoints such as mega menus, PLP and CLPs, and actions required for CRM support (email nominations & sequencing, etc.).
  • Develop skills within our systems (Fredhopper, STEP, Google Analytics, Monday.com) to execute daily tasks
  • Own the set up and maintenance of product attribution (including product flags onsite).
  • Assist the Optimisation Specialist in updating the divisional content calendars to capture onsite changes
  • Understand the divisional performance and support the Optimisation Specialist with delivering actions to help drive revenue and conversion
  • Perform daily site walks across all devices, ensuring site standards are adhered to, and support in rectifying any issues
  • Perform regular competitor site walks, highlighting any key opportunities for improvements
  • Work collaboratively with the other Digital Assistants, sharing knowledge and driving efficiency

What Selfrdiges is looking for:

  • Team player with strong communication skills
  • Organised and proactive. You are able to prioritise tasks and be responsive to business needs
  • Attention to detail with the ability to troubleshoot and identify issues
  • Analytical and able to problem-solve – you are comfortable using data to inform decisions
  • Comfortable using web-based systems and Microsoft Excel, Teams & Outlook

Everyone is welcome

Selfridges is a place where we want everyone to feel a sense of belonging. We embrace every self and are committed to cultivating a diverse and inclusive working culture. We are leading with purpose to not only increase the visibility and recognition of under-represented talent within our organisation, but the wider industry too. Here at Selfridges, everyone is welcome – irrespective of race, gender, ethnicity, sexuality, age or disability, we stand by equal opportunities for all.  

To ensure every feels welcome, we offer support at every stage of the application and interview process. Should you need it, please let your recruitment contact know and they will be more than happy to help.

Our awards cabinet

We’re not ones to brag, but since you asked...Selfridges has won the award for The World’s Best Department Store an unprecedented four times at the IGDS awards, with an additional award for the Best Sustainability Campaign. We were also recognised as a ‘Best 25 Big Company to Work For 2020’ as awarded by The Sunday Times.

Posted 2026-10-22

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