Senior Marketing Manager Europe

Why Valvoline Global Operations?


At Valvoline Global Operations , we’re proud to be The Original Motor Oil , but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco , one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values— Care, Integrity, Passion, Unity, and Excellence —are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.

When you join Valvoline Global , you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

The Opportunity

We are looking for a strategic and commercially driven marketing leader to shape and accelerate Valvoline’s growth across Europe (including CIS countries).

As Senior Marketing Manager – Europe, you will own the regional marketing agenda end-to-end — from strategy and brand positioning to product launches, trade activation and digital transformation. Based in our EMEA Strategic Headquarters in London, you will play a key role on the European Management Team, influencing business direction and driving profitable, sustainable growth across diverse markets.

This is a high-impact leadership role for someone who combines strategic vision with operational excellence and thrives in a fast-paced, international environment.

How You’ll Make an Impact

Drive Regional Growth Strategy

• Develop and execute an integrated European marketing strategy aligned to revenue and profitability targets.

• Partner cross-functionally with Sales, Finance, Supply Chain, Technical and Product Management to deliver differentiated value propositions.

• Strengthen customer segmentation, positioning and channel strategies across B2B, B2C, Automotive and Industrial sectors.

Elevate the Valvoline Brand

• Lead brand-building initiatives across Europe in collaboration with the Global Brand team.

• Translate global brand assets into locally relevant, high-impact programs.

• Drive awareness, advocacy and loyalty across direct and indirect channels.

Own Market & Customer Insights

• Lead regional market intelligence and contribute to the Global Marketing Council.

• Build robust frameworks to monitor competitive dynamics and customer trends, enabling data-driven decision making.

Lead Product Marketing Excellence

• Ensure a competitive and relevant product portfolio in partnership with Product Strategy and the Center of Excellence.

• Own successful go-to-market execution and regional product launches.

• Implement governance and coordination across stakeholders to ensure flawless execution.

Activate the Channel

• Lead and mentor the trade marketing and distributor activation team.

• Drive impactful programs that support wholesalers, distributors and key customers.

• Translate insights into action to strengthen commercial partnerships and market penetration.

Champion Digital & Value Proposition

• Lead strategic messaging and campaign execution across digital and offline channels.

• Oversee European digital platforms including multilingual websites, Lubricant Advisor tools and social channels.

• Drive CRM, marketing automation and customer journey analytics with a strong focus on measurable ROI.

Ensure Financial & Operational Excellence

• Own the European marketing budget and clearly link spend to revenue outcomes.

• Define and track KPIs that connect marketing performance to business growth.

• Contribute to monthly business reviews and the S&OP process with clear performance reporting.

Inspire & Develop the Team

• Build and lead a high-performing, diverse marketing team across the region.

• Develop capabilities, strengthen processes and foster a culture of collaboration and accountability.

• Act as a connector between Global and Regional teams, ensuring clear communication and alignment.

What You Bring

• Master’s degree in Business, Marketing or Management (MBA preferred).

• 10+ years of international marketing leadership experience, ideally within lubricants or adjacent industries.

• Strong commercial acumen with cross-functional business understanding.

• Experience in B2C Automotive markets is a plus.

• Proven ability to lead and inspire diverse, international teams.

• Demonstrated success influencing senior stakeholders and driving alignment across complex organizations.

• Data-driven mindset with strong financial literacy.

• Entrepreneurial spirit — hands-on, proactive and comfortable in high-growth, fast-changing environments.

• Excellent communication skills and fluency in English.

Who You Are

You are a dynamic marketing leader who combines strategic thinking with executional discipline. You thrive on turning insights into action, building strong partnerships and delivering measurable results. You are collaborative yet decisive, analytical yet creative, and motivated by leading teams to outperform in competitive markets.

This position involves regular travel of around 50%. In line with Valvoline Global Operations’ hybrid working model, a minimum of three days per week onsite is required. The role is located in our London office which is the EMEA Strategic HQ.

Valvoline Global is an equal opportunity employer . We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

• Email : [email protected]

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 2179

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