Social Practice & Strategy Lead - Unilever

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

This is a senior role that requires to delivery best in class global Paid Social marketing strategic direction, and best practice on the ground media solutions for key global clients. Our key clients are embarking on a socially-rich approach to global media strategy, and this role is designed to bring expertise in culture and community through Paid social, and how that fits into the wider media mix. As well as this, the role is expected to drive best practice planning and activation frameworks to elevate all global delivery.

You will work to drive digital acceleration and bigger picture digital leadership. Acting as an aspirational figurehead this leader will be responsible for the development of our Paid Social offering, providing leadership internally and collaborating closely with WPP Media services. You will work alongside other Digital and Channel Business Directors, along with other agency teams ( ie . Analytics, Business Planning, Insights) .

Role Responsibilities

• A key day to day contact for senior clients, you will be the go-to for all social platform and social utilisation queries
• Acting as a thought a thought leader, developing paid social strategy and innovative solutions to position Mindshare Worldwide and WPP Media as industry leaders.
• Identifying opportunities for expanding our expertise, by understanding the needs of our clients and the direction of the industry.
• Acting as go-to expert on paid social industry topics, able to create points of view in line with our business values.
• Working with fellow department Business Directors and Head of Digital Channels and Solutions to drive the direction of the future of our paid social capabilities.
• Ensuring we stay market-leading in the paid social media space, with development of case studies and thought leadership articles.
• Representing Mindshare in new business pitches, contributes to pricing structures and attending sales meetings when needed to actively contribute to product and business strategy.
• Maximising internal knowledge-sharing, aligning goals with the direction of the wider company to capitalise on competitive advantages
• Building relationships and strong ways of working with all key market local social specialists to enable better global to local collaboration
• Investigate and develop POVs on emerging platform capabilities, formats, and general social industry developments

The successful candidate will be someone that is solution orientated, proactive, able to work collaboratively with teams, clients, agency partners and internal teams. Experienced in working across multiple markets, across different cultures and able to operate at both a macro and micro level when looking at best-in-class digital activation. They will take pride in their work and always strive to elevate the quality of what they do and be above to drive channel experts to deliver sophisticated solutions that drive client value. You will have a proven track record in managing, leading, and inspiring a team of cross channel and planning specialists. You will be expected to demonstrate your Digital expertise to help drive world-class delivery of Social solutions. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients’ business.

Skills and Experience

At WPP Media , we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media ’s shared core value s:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
  

• Substantial social planning & buying experience
• Established thought-leadership in the Social Media industry.
• Experience in working directly with Paid Social providers including Meta, Tiktok , Snap, LinkedIn, as well as various data and third-party providers ( ie . Spirable ).
• Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders. Experience & gravitas to ‘fly solo’ & present to mid to senior weight clients.
• High level numeracy and analysis skills, to be able to interrogate data and coming out with actionable insights to inform business decisions.
• Ability to thrive and work independently in an incredibly fast-paced, dynamic environment
• Excellent troubleshooting skills: ability to quickly and creatively solve issues (both technical and operational)
• Ability to communicate process driven approaches clearly and effectively to non-technical individuals
• Track record delivering high quality results in a fast-paced, deadline-driven environment
• Proven success in stakeholder management and ability to build relationships with clients and partners.
• Proven commercial success of driving business growth and creating new revenue streams.
• Proven track record in performance media and e-commerce and good understanding of the wider media mix.
• Strong project management and resource allocation skills.
• Leadership, collaboration, facilitation, and negotiation skills
• The ability to quickly learn and understand new business environments.
• A proactive, “can do” attitude. Self-starter and motivator with the ability to work in an autonomous fast paced environment doing what is necessary to deliver with speed, agility and forward-thinking.
• The ability to achieve high quality results by paying attention to detail. Team Player and willing to help with any task thrown at them

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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