Customer Activation Manager

Job Description

About Us Vinarchy. Redefining Wine. Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy is an exceptional global wine company committed to redefining wine. Crafting extraordinary wines in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, and sharing them in almost every corner of the world, we are relentlessly innovative, ambitious and imaginative at every stage from grape to glass. Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category. About the role The Customer Activation Manager will play a crucial role in supporting the European Marketing team, in the development, implementation and review of trade marketing plans for UK Grocery Channel customers. This is a fantastic development opportunity within the world of shopper marketing, where you will have direct relationships with some of the UK's biggest grocery channels. Reporting into the Senior Customer Marketing Manager, you will play an integral role in supporting customer activation in the ‘South' whilst gaining exposure across various other teams and operations. Key Responsibilities Provide day-to-day Customer Marketing support for your channel (internal & external). Owning the planning process between regional brand, category development and sales, for the sector. Update key documents that support the planning, execution and review of Customer Marketing activity. Bring our brand plans to life through the development and implementation of tailored retailer activations: Use shopper insights to effectively plan and evaluate shopper marketing activities. Liaise with retail media networks to brief shopper marketing activities. Liaise with relevant marketing agencies to create artwork briefs and develop point-of-sale artwork & materials, as well as developing retailer/channel specific activations. Contributing to a sustained increase in Vinarchy's branded presence across the UK retail market including activation plans that enable improved distribution across priority brands / SKUs Create sell-in presentations & other materials required for customer meetings. Support on artwork and activation toolkits with agency partners to ensure consistent activation of our brands. Support launch of NPD to drive incremental and margin accretive volume Provide support with budget management, raising purchase orders & processing invoices. Attending customer meetings, when applicable. Supporting key customer engagement, to deepen and broaden our customer relationships across different priority customers and markets. Project work – specific responsibilities as determined by the Head of Omnichannel and Commercial Leadership Team. What You'll Bring Experience in a marketing or sales role in an FMCG environment – ideally experience with UK Grocery retailers and/or retail media networks e.g. Tesco Media and Nectar 360. Commercial acumen; has an awareness of key business reporting cycles for monthly, quarterly and annual targets & the impact Trade Marketing has on these. Well-organised; must have the ability to prioritise and manage a large & varied workload. Cross functional team working – work as part of a team to achieve shared team and company goals. Confident communicator; must have strong verbal & written skills. IT and digital skills; competent in Microsoft Office, PowerPoint & Excel plus appreciation of digital marketing opportunities and the potential of e-commerce. Other Requirements Occasional travel may be required to operational sites or regional offices Occasional out of hours work may be required Why Join Us? Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success. We offer a competitive rewards package and the opportunity to work with a world-class team. You will also have access to: Annual wine allowance and access to unique wine specials Flexible working (Up to 2 days working from home) Paid Parental Leave Start your weekend early with our Fast Friday finishes! Modern office located in Central London Go Beyond Day - make a difference in your local community Access to an extensive online learning library Private Health Insurance Discounts & Annual Flu Vaccination Program Employee Assistance Program & Various exclusive employee discounts At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability. TPBN1_UKTJ