Social Media Manager

If you live and breathe social, this is your dream role. We’re looking for a Social Media Manager to own and execute a multi-channel strategy across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube - growing audiences, engagement and a vibrant community while bringing the brand to life every single day.

This is a hands-on role with leadership moments. You’ll plan and manage the social calendar, produce content, collaborate with creators, and report on performance. Expect a blend of HQ content days, studio visits nationwide to capture authentic on-the-ground content with instructors and members, and support at events for real-time posting.

The Basics:

● Salary: £35-£40k (depending on experience)

● Working Hours: 40 hours p/w (minimum)

● Location: 2 days per week in West London office, 1-2 days travel across partner studios and 1-2 days WFH.

● Excellent work perks: including subsidised gym membership, free products, medical insurance & equity.

● Reporting to the co-founders.

The Company:

This award-winning wellness brand is redefining the world of Reformer Pilates for modern living, combining sleek design, smart engineering and feel-good movement. With rapid global growth, the brand now features in 120+ studios, commercial gyms, hotels and wellness spaces across the UK and Europe, and is set to launch a new athleisure line. A new, first-of-its-kind product has just been released, marking an exciting next chapter.

What You'll Be Doing:

Strategy & Content:

• Own the social strategy and content calendar across all major platforms
• Plan, produce and publish platform-native content (short + long-form), including shoots, UGC and creator collaborations
• Bring the brand to life through daily storytelling, trends and real-time content

Community + Growth

• Community management: daily engagement, DMs, comments, social care alignment
• Drive growth through trend mapping, hooks, thumbnails, titles, SEO (esp. YouTube), A/B testing and retention tactics
• Maintain a warm, positive and on-brand tone of voice

Creator + Campaign Management

• Manage influencers/creators: sourcing, briefing, contracting (where needed), approvals and performance tracking
• Support brand and product launches, partnerships, events and activations with real-time content capture

Reporting + Brand Governance

• Weekly analytics and KPI reporting: insights, learnings and optimisations
• Maintain asset libraries, tone-of-voice and visual guidelines for brand consistency
• Collaborate with content, product, retail/partner studios and customer experience teams

What we're looking for:

We’re after a motivated and creative individual who’s passionate about digital culture and storytelling. You’ll thrive in a fast-paced, entrepreneurial environment, with the confidence to bring your own ideas to the table.

• 3+ years in a social-first role (brand, studio, agency or creator-side) with clear examples of audience + engagement growth
• Strong video skills: planning, filming and editing across short + long-form (CapCut, Premiere Pro, Final Cut or similar)
• Deep understanding of what performs on Instagram, TikTok and YouTube vs Facebook, Pinterest and LinkedIn
• Strong copywriting and storytelling skills, with the ability to craft sharp captions and script hooks
• Confident with analytics and using data to inform decisions
• Strong people/project management skills and comfort working at pace
• Basic motion/graphics (captions, lower thirds, overlays)
• Passionate about health, fitness and wellbeing – Reformer Pilates knowledge is a bonus

Nice to haves:

• Experience with paid social coordination and whitelisting
• Familiarity with influencer platforms/CRMs and scheduling tools

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.