Influencer Manager

Influencer Manager. Hybrid Remote. London. ££Competitive.

AKT (pronounced “act”) is The Personal Performance Company that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are “Born to Perform” — on the stage, at work, or in life.

In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper’s BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 200,000 happy armpits later, The Deodorant Balm is already becoming a household name.

To this day, every new AKT product is put through its paces by London’s hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT’s products don’t break character — ever. It’s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.

About The Role:

As Influencer Manager, reporting into the Head of Acquisition and Retention, you will develop and execute strategies to increase awareness, engagement, brand and commercial value through collaborations with influencers/ambassadors. Additionally, you will be responsible for managing influencer relationships, creating content, analysing campaign performance, and ensure brand alignment. You will be the connector between brand and the influencer community, driving marketing efforts through influencer partnerships.

Requirements

• Identify, recruit and manage relationships with influencers, including negotiating contracts and ensuring brand alignment for both paid (fee/commission) and gifted, tailored to the campaign objectives
• Identify and engage influencers and execute strategies to leverage their reach in order to inspire customers to purchase.
• Build, manage and grow our Ambassador and Influencer Communities/Groups.
• Be the “community guardian”, spotting trends as they appear, leading to authentic customer conversations and ultimately increasing sales and LTV.
• Identify and engage influencers and execute strategies to leverage their reach in order to inspire customers to purchase.
• As the “community guardian”, build authentic relationships with our communities in order to monitor sentiment, spotting trends & providing insights for Marketing and New Product Development (NPD).
• Knowledge of Regulations: Understanding of FTC guidelines and influencer disclosure requirements
• Create an onboarding journey for our commercial influencer community and also our ‘arts’ ambassador programme managed by our brand marketing team (which targets the creative industry to build brand and product awareness)
• Create an offboarding journey for underperforming influencers
• Oversee the planning, execution and reporting of influencer marketing campaigns
• Take an “always on’’ approach to consistently produce content to feed into paid and organic media.
• Be the “community guardian”, spotting trends as they appear, leading to authentic customer conversations and ultimately increasing sales and LTV.

About You:

• Excellent organisational skills with demonstrable experience in monitoring and facilitating communication across multiple social media platforms
• Experience of launching successful online community initiatives that have been “on brand” and in line with performance expectations
• Excellent communication and interpersonal skills in order to create engaging interactions online and in person
• Experience of creating insightful reports through strong analytical skills
• Tech savvy with solid experience of social media platforms, social media management tools and analytical tools including Facebook, Insta, TikTok, YouTube, Pinterest, Facebook Ads Manager
• Understanding or working knowledge of AWIN, Shopify, Click-up or similar project management tool, Slack, Influencer Management Platforms
• Content Whitelisting - knowledge of whitelisting and what is required for set up

Benefits

What’s on Offer:

• This is a great opportunity to make a real impact and join the business in its next stage of growth having just launched in the US
• Flexible Working Policy: work from home and at our Oxford Circus office space – FORA Liberty House
• Required Monthly “team days” in London
• Employee discounts on our products
• Funny, kind and inclusive work environment. We are banter, but we get sh*t done
• 28 days holiday plus all bank holidays

Everybody is welcome

AKT London is for everyone. We believe that an inclusive work environment and a diverse, empowered team are key to achieving our mission. Our products are gender free and built for every BODY to help give them the confidence to step onto their stage – whatever that may be – and PERFORM. Our work environment is no different.

AKT London is an equal opportunity employer. We do not discriminate on the basis of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We commit to a focused and sustained action to dismantle racist systems, policies, practices, and ideologies within ourselves and our networks. We have zero tolerance for intolerance. With our Founders belonging to a minority community we commit to difference and diversity from the beginning and we know what a rich and creative work environment can cultivate.

If you're creative, conceptual and ambitious with a passion for premium/luxury brands (and of course sustainability), and you're ready to make a significant impact in a fast-growing start-up, we'd love to hear from you. Join us in redefining personal care while looking after our planet!