European Strategy Manager (UK Based)

About LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues, stadiums, arenas, convention centres and theatres.

Our organisation is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

Delivering for the world’s largest and most complex projects, we deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way. Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.

About the Role

The International Strategy Manager, Global Partnership Operations, will be an integral Legends ASM Global Partnerships Team, located at one of our major European hubs. The Manager will be responsible for working with active sponsorship property accounts and internal stakeholders. The Manager will also assist with creative projects, including producing sales collateral. This person will aid in business intelligence/category research initiatives and manage special projects across the Legends ASM Global Partnerships team. The Manager will report to the Global Strategy Director, providing operational support across several different areas within the International teams.

The role will be based in the UK, with occasional travel to the London and Manchester offices required.

What we can offer

Hosting events is what we do best, and we want our People to experience that too- enjoy access to discounted tickets to unleash your superfan for all your favourites.

You will work hard at ASM, but you will be rewarded with lots of time to relax and rest with 25 days of annual leave

We understand that you have a life outside of work and want to ensure that your loved ones will always be taken care of whilst you’re contributing to our success with our Life Assurance policy.

A healthy contribution of 5% Pension so that your golden years are spent ticking off the items on your bucket list.

Pedal your way to a greener, healthier commute—join our Cycle to Work scheme and turn every ride into a win for you and the planet

Great people know great people! Refer a friend through our Employee Referral Scheme and get rewarded for helping us build an amazing team

Key Responsibilities:

• Develop sales collateral, working in collaboration with various internal and external members of the team to stay ahead of industry trends (i.e. Keynote/PowerPoint presentations, detailed proposals, fact sheets, etc.)
• Manage, alongside the Creative Manager, the prioritisation of international creative requests.
• Independently manage own creative sales presentations and assist the creative team with wider creative briefs.
• Track and report ongoing global sponsorship trends to ensure best practices across all projects.
• Manage elements of internal and external reporting and CRM implementation across multiple projects.
• Own and manage strategic elements of key international projects, as agreed with the Global Strategy Director.
• Lead on research projects to improve prospecting methodology, using up-to-date insights to ensure sales teams are engaged with the highest quality prospects.
  

We are looking for someone with:
Skills and Abilities

• Bachelor’s degree preferred in Marketing, Business, or related field.
  
• Work experience, preferably within the sports & entertainment industry
  
• Highly self-motivated, initiative-taking mindset that enables the ability to work independently.
• Highly organised, with a laser-like focus on the details to proactively manage multiple clients/projects/priorities at once.
• Proactive attitude with a very strong blend of analytical and creative problem-solving skills.
• Ability to synthesise various data/feedback to help deliver succinct recaps.
  
• Strong communication skills, both verbal and written, and be able to communicate effectively with internal sales and management teams in English.
  
• Strong skills in Adobe and the Microsoft Office suite of products, in particular Excel and PowerPoint.
• Willingness to travel
• Native level English required, but any level of Spanish or other languages is considered a bonus.

Recruitment Process Outlined:

• 1 st Stage - Intro Call
• 2 nd Stage - Interview with Hiring Manager

Inclusive Workplace

At ASM Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.

We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.

If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.

If you are interested in applying, we encourage you to submit your application as soon as possible to ensure it is considered. We will continue to review applications on a rolling basis and may close the advert before the closing date.