Content Designer

Deliver better engagement by crafting compelling copy and content experiences that introduce dog owners to our proposition and set them up for success from day one.

Changing the world of pet food for good

We’re Tails.com, a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast– backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

Designed to delight our customers
Join Product Design at tails.com, and you’ll be right in the midst of the action – designing product experiences that delight our customers. No one does what we do in the direct-to-consumer space, so it’s your chance to really make your mark.

We work in collaborative, cross-functional squads - engineers, designers, researchers, data analysts, and anyone else it takes to make great things happen. Some days it’s about quick, tactical wins; other days it’s about digging into the big, knotty problems and solving them together.

Importantly, we’re a proper team of designers. (If you’ve ever worked as the sole designer in a company, you’ll know what a difference that makes.)

Sound like a team you want to join? Here’s how you’ll make a difference:

The role

The Content Designer role is responsible for engaging our Customers through the creation of compelling content and copy across our digital product experiences. You’ll help dog owners better understand our product offer, engage with our products and services, and create an experience that supports their long-term relationship with Tails.com .

You’ll also be responsible for ensuring our content brand guidelines are suitably expressed through our digital product channels, understood by internal stakeholders, product managers and product designers, and support the needs of our customers.

This role is best suited to a Content Designer with experience in content strategy, UX copywriting, who has worked in a digital product environment, and who cares deeply about creating compelling digital customer experiences, while understanding how to position the benefits of our products and services to drive customer and commercial value through easily understood, engaging and compelling content.

It’s important to note that this role is focused on copywriting, content strategies, tone of voice, copy style guidelines, and working with copy and content in our CMS. It is NOT a UX or UI design role. This role will work closely with our Product Designers, Product Managers, and Delivery Squads, as well as liaise on how best to create copy and content with our Brand and Marketing teams.

You will be responsible for:

Content Creation & Strategy

• Develop engaging, user-centered copy for tails.com 's digital experience

• Write, edit, and proofread copy ensuring accuracy and consistency

• Create UX copy from initial briefing through to final delivery

• Support others across the team with storytelling and content presentation

• Research trends, customer needs, and competitors to inform content strategy
  

Performance & Optimisation

• Use customer feedback, data, and analytics to improve copy performance

• Monitor competitor copy and make recommendations for improvement

• Stay current with digital best practices and optimise copy for online platforms

• Ensure all copy complies with relevant regulations and guidelines

Collaboration & Leadership

• Work closely with designers, product managers, and developers

• Support the copy needs of multiple product teams

• Collaborate with brand in adapting existing brand-led content and tone of voice style guides for broader use cases across the digital customer journey

• Collaborate with other stakeholders (e.g. marketing) to maintain a consistent tone of voice - adapted to a digital environment

• Act as subject matter expert on digital content strategy and provide guidance to team members

• Support cross-functional teams to align content with business goals

The skills you’ll bring:

Technical Expertise

• Extensive experience in UX copywriting and content strategy

• SEO content and copy experience

• Writing for accessibility and inclusivity

• Experience of bringing a brand’s tone of voice to life across digital product experiences, conversational design, and readability

• Proficiency in using data and analytics for copy and content optimisation

Soft Skills

• Advanced collaboration and communication skills

• Ability to build trust and advocacy across teams

• Strong task management skills with the ability to manage multiple deadlines

• Creative mindset for brainstorming and pitching innovative content ideas

• Proactive approach to improving copy and content processes and workflows

Even better if you have:

• Experience in start-up or scale-up environments

• Background in subscription-based services, ideally involving physical product delivery

• Knowledge of the pet, nutrition, or wellness categories

• Experience of performance marketing, including lead generation, referrals, and their impact on digital growth, conversion, and retention

What's in it for you?

• Competitive salary, reviewed annually

• Annual bonus, based on company performance

• Flexible core hours, giving you true work life balance

• Hybrid role to ensure this role works for you

• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days

• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance

• Optional 5 days unpaid leave and 1 paid volunteer day each year

• When you need a change of scenery, you can work from abroad 2 weeks every 6 months

• Health insurance for you, paid by Tails.com

• Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay

• Flexible paid care leave to support immediate dependants, people close to you and pets

• An in-house L&D team, with access to year-round courses to help drive your development

• 50% discount on all Tails.com

• Discounted gym membership

What’s next?
If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an underrepresented demographic.

Here’s a taster of how our recruitment process works:

1. Once you have applied your CV will be reviewed by the Talent Acquisition team

2. If selected, you will then have a call with Talent Acquisition to understand more about your skills and experience (30 mins)

3. Should you be successful, the next stage will be a video call with the Head of Product and Design (45 mins)

4. If successful, you will be invited to present a portfolio back to a panel of interviewers (60 mins)

5. Successful candidates will then hold a final call with our Head of Product and Design (30 mins)

Our Commitment
We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are underrepresented at Tails.com.

During your interview process, you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.