Marketing Manager / Assistant Marketing Manager - Premium Lifestyle Brand
Based in West London
£45,000 per annum + Excellent Benefits + KPI Bonus
Join a leading global lifestyle brand at the forefront of innovation and design.
We're a premium, fast-growing lifestyle brand with a strong presence across retail, eCommerce, and branded stores. Our products are recognised for their exceptional quality, innovative design, and ability to enhance everyday life.
Operating as part of a major international group, we partner with some of the UK's best-known retailers and continue to invest heavily in our UK marketing and brand development. With significant marketing spend, we're now seeking an ambitious and creative Marketing Manager / Assistant Marketing Manager with a particular strength in **paid social and influencer marketing** to join our West London head office.
**The Role: Marketing Manager / Assistant Marketing Manager**
Reporting to the Marketing Director, you'll support the delivery of high-impact, multi-channel marketing campaigns, with a particular focus on paid social, influencer partnerships, and engaging digital content that drives brand awareness, engagement, and sales.
This is a hands-on, fast-paced role within a collaborative, high-performing marketing team - ideal for someone who combines creative flair with a commercial mindset and wants to make a visible impact within a premium lifestyle brand.
**Key Responsibilities:**
* Support the Marketing Director in planning and executing integrated brand and performance marketing campaigns, with a strong emphasis on paid social and influencer activity.
* Line manage and mentor the Marketing Executive team.
* Manage paid social campaigns across platforms such as Meta and TikTok, working closely with external agencies to optimise audiences, creative, budgets, and performance.
* Identify, brief, and manage relevant influencers and content creators, building partnerships that reflect the brand and deliver engaging content and measurable results.
* Work with influencers, creative teams, and agencies to develop social-first content and user-generated content (UGC) for organic and paid campaigns.
* Support wider digital marketing initiatives, including SEO, PPC, and display, alongside TV, video, and creative campaigns.
* Oversee website content and asset management, ensuring information is accurate, up to date, and visually engaging.
* Analyse and report on paid social, influencer, and wider campaign performance using platform insights, Google Analytics, and other tracking tools, providing actionable recommendations.
* Support the roll-out of retail and eCommerce promotions, ensuring a consistent brand message across all channels.
* Co-ordinate and attend brand events, trade shows, and experiential activities, identifying opportunities for influencer involvement and content creation.
* Conduct competitor research and monitor social trends to enhance brand communication and campaign effectiveness.
* Liaise with internal stakeholders and creative agencies to deliver marketing assets on time and within budget.
* Manage social media community engagement, ensuring prompt, brand-aligned responses.
* Create and adapt marketing materials using Adobe InDesign or Illustrator - experience in either is highly desirable.
**About You:**
* Proven experience as a Marketing Executive, Assistant Marketing Manager, Marketing Manager, or similar within a retail, lifestyle, or consumer goods brand.
* Strong practical experience in paid social marketing, including campaign planning, creative testing, performance analysis, and optimisation.
* Experience co-ordinating influencer or content creator partnerships, from identification and briefing through to content delivery and reporting.
* A good understanding of Meta and TikTok, social trends, and the content that drives engagement and conversion.
* Broader digital and offline marketing experience, including exposure to PPC, SEO, and integrated campaigns.
* Proficiency in Adobe InDesign or Illustrator (preferred), with confidence producing or editing marketing assets.
* Strong project management and organisational skills, with excellent attention to detail.
* Analytical mindset, with the ability to interpret data and optimise marketing performance.
* Creative thinker with strong communication and presentation skills.
* Experience managing agencies and delivering integrated campaigns.
* Degree qualified or holding a CIM qualification (or equivalent) is preferable.
* Skilled in Microsoft Office, Google Analytics, and social media tools.
**What's On Offer:**
* Competitive salary - £45,000 per annum
* Annual KPI bonus scheme
* 25 days' holiday plus bank holidays
* Private medical insurance (Bupa)
* Contributory pension and life insurance
* Employee purchase discounts
* Early Friday finishes, social events, and team-building days
* Excellent training and career development opportunities
**Why Join Us?**
This is a fantastic opportunity to join a premium lifestyle brand that values creativity, collaboration, and innovation. You'll be part of a small, dynamic marketing team where your ideas are heard, with the opportunity to help shape our paid social presence and influencer partnerships while contributing to the wider marketing strategy.
If you're a motivated marketing professional with creative flair, a passion for consumer brands, and a strong interest in paid social and influencer marketing, we'd love to hear from you.
**Keywords (for job board optimisation):**
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Mandeville is acting as an Employment Agency in relation to this vacancy