Audience Research Manager

JOB BAND : D
CONTRACT TYPE : Full-time Attachment until March 2027
DEPARTMENT : CCOG
LOCATION : London – Hybrid
PROPOSED SALARY RANGE : £45,000 - £55,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Purpose of The Role

BBC News is the biggest and most trusted news provider in the UK, reaching millions every day on TV and iPlayer, radio and Sounds, and across our website, app and social media content. The BBC News Audiences team works closely with journalists, editors and content makers to ensure audiences are at the heart of decision-making about the stories we tell. Join us in helping BBC News to deliver value for all audiences across the UK.

WHY JOIN THE TEAM

This is an exciting opportunity to have immediate impact on decision-making in the biggest newsroom in the UK in a moment of real strategic change. If you’re interested in what makes people tick, how news habits are rapidly changing, and how to make the best news content for audiences across all platforms, you’ll enjoy being part of our tight-knit, dedicated team.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Build strong, collaborative relationships with editorial teams across TV and iPlayer — from core news programmes (e.g. Breakfast, Newsnight, BBC News at Ten) to long form output such as Panorama and Current Affairs. Become the go to expert for TV and iPlayer performance reporting, helping to design new reporting frameworks that drive data led decision making and help grow digital audiences.
• Take a leading role in evolving and improving measurement of BBC News across platforms. This includes partnering closely with the Audience Intelligence Team and the Measurement Team alongside Content Analytics, Data Science and Product teams to ensure we’re getting the very best out of our data, to derive the very best insights.
• Lead ad hoc research projects using a range of methodologies (e.g. surveys, focus groups) to shape BBC News output across platforms and ensure it best serves UK audiences.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Experience in audience measurement and handling media industry data — including digital and social analytics, TV data (BARB) and/or radio data (RAJAR).
• Proven analytical strengths with confidence working across large, complex datasets.
• Hands on experience using a wide mix of qualitative and quantitative research approaches.
• Excellent communicator, able to transform data into clear, engaging reports, articles, and presentations for stakeholders with varying levels of data expertise.
• Strong time management skills, with the ability to adapt quickly and deliver in a fast moving news environment.
• Genuine interest in the UK news and media landscape, wider audience trends, and the context in which BBC News operates.

DESIRED BUT NOT REQUIRED:

• Experience of audience measurement in platforms such as Piano, TechEdge, Telmar and / or social media analytics.

Disclaimer

This is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: [email protected]