Performance Marketing Lead

About Fussy

Hey good-smelling! 👋 We’re Fussy, the brand on a mission to banish single-use plastic from bathrooms worldwide. We are are looking for a bright and passionate candidate to join the team as a Performance Marketing Lead . You will be instrumental in leading us through our next phase of growth through creative thinking backed up by data.

The chosen candidate will work directly with the Head of Growth on defining and implementing our paid media strategy and be an important part of the wider marketing team. Recently named the UK’s Best-Eco Deodorant by Glamour magazine and having graced everywhere from the pages of Vogue to Holly Willoughby armpits, it’s an exciting time to join through a significant period of growth.. 💪🌍

About the role

• Own the development, execution and reporting of best in class paid media campaigns across; Google (YouTube & Search), Meta, TikTok & Affiliate. With a focus on acquiring new subscription customers within a target CAC.

• Working with the inhouse team on amplifying influencers through; UGC content, branded content ads, account whitelisting & spark ads

• Owning the process for developing paid media creative, working with the internal marketing team to ideate, prioritise and brief creatives to relevant parties

• Drive recommendations for the strategic direction and tactical execution of paid media, including; bidding methodology, ad copy & landing page testing, audience strategy & extensive creative testing.

• Develop and own the experimentation framework for all paid media activity. Develop experiment ideas with the team and prioritise based on impact and feasibility.

• Champion a data driven and experimental growth culture at Fussy. Using data to find optimisation opportunities and improve the efficiency of our campaigns

• Work with the growth and wider Marketing team on cross channel initiatives including new product launches and retention strategy.

• Develop your paid media knowledge further to ensure you’re at the forefront of the industry and always aware of the latest tactics and strategies to experiment with.

About you

Great comes in lots of different forms, and we’re really open to seeing candidates from a range of backgrounds. Given the nature of this role and what we’ll ask of you, we do believe that the following skills are needed to be able to deliver to a high standard:

• We are looking for circa 5+ years experience working across Paid Search (Google & Bing) & Paid Social (TikTok & Meta) preferable on a DTC brand(s).
• The thought of owning an idea from conception to execution fills you with excitement.
• Data is your friend – you find it easy to use insights to back-up your instincts.
• You’ll be comfortable working as a one-man-band or playing your part in a team.
• Nothing gets by you - you have a no stone left unturned approach to every detail.
• You’re a professional plate juggler (though perhaps not literally!) – having multiple projects on-the-go is the kind of thing that gets you out of bed in the morning.
• You’re hungry to innovate - testing new methods and processes for Paid Media management.

What we offer 🤝

• A chance to play a part in banishing single-use plastic from the bathroom
• A competitive salary depending on experience
• Hybrid working with Tuesdays, Wednesdays and Thursdays in our London (Shoreditch) office
• 33 days annual leave, including flexible bank holidays + a day off for your birthday – we encourage you to take time off to switch off, rest and recharge.
• Our WellHub membership with a range of fitness & wellbeing options - we care about our team’s wellness, from physical to mental health
• Share options after probation, so that you can benefit from our growth
• Gym membership

Who we are 💪🌍

Fussy are on a mission to banish single-use plastic from the bathroom by designing simple, effective and convenient personal care products that are backed by science not buzzwords. Our first product, a refillable deodorant, is now the UK’s top rated natural deodorant and has blessed the armpits of everyone from Holly Willoughby to some very known Dragons’. We have put in place the foundations of a world-class team of employees and advisors and this is a super exciting time to join as we are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it’s only together we can do this. Power to your pits!