Senior Content Creator

About Calo

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers. 💚

Launched in Bahrain in 2019, we have since expanded to 5 countries in the region, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview

We’re looking for a star Content Creator to join our Marketing team focused on premium, high-production Meta ads that convert at scale. This is not UGC or organic-first. Cross-over only where it drives paid performance. Proven Meta results required.

What you’ll do

• Produce high-end static and video ads for Meta, built to scale.

• Own creative from brief to final delivery, concept, shoot, edit, iterate.

• Develop clear hooks, angles and offers aligned to Calo’s premium brand.

• Use AI tools to accelerate ideation, production and iteration.

• Analyse performance data and iterate fast on winners.

• Research competitors and market trends to identify winning angles.

Requirements, non-negotiable

• Proven experience creating Meta ads that convert at scale.

• Portfolio required with examples and performance context.

• Strong background in premium, brand-led paid content.

• Deep understanding of direct-response fundamentals.

• Comfortable producing both static and video.

• Able to work closely with performance marketing teams.

Tools and skills

• Meta Ads Manager and Meta Ad Library.

• Video editing tools, Premiere, After Effects, CapCut or similar.

• AI tools for ideation, copy support and editing.

• Strong copy instincts, hooks, clarity, CTAs.

What we care about

• Performance over opinions.

• Clarity over complexity.

• Premium execution with commercial intent.

• Thinking in hooks, angles, offers and scale.

How to apply

• Portfolio of paid Meta creatives.

• Short note on why your ads convert.

• Brief outline of how you scale winning creatives.

• List of tools you use.