Senior data analyst

Our Company:

QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and analytics teams, we are successful across several areas in a highly competitive industry.

Data is at the core of what we do at QiH, but our people are at the heart of our success! At QiH, we have created an energetic and target-driven culture and continuously invest in each individual.

The Role:

QIH is seeking a Senior Data & Insights Analyst to play a central role in driving key decisions across every aspect of the business during a period of rapid growth. The Senior Analyst will sit within the data team, and be responsible for providing vital analysis and insights, working with different teams to scope, build and roll-out a range of strategic initiatives.

This is a unique opportunity to be on the front-line of a highly profitable, fast growing, innovative business and help deliver on our ambitious growth plans.

You’ll be joining a data-driven organisation where analytics drives business planning, and leadership relies on robust insight for critical decisions.

Who We’re Looking For

We’re looking for an experienced analyst with a strong track record of transforming complex data into commercial value. You bring deep expertise in analytics and have demonstrated your ability to deliver impactful insights, particularly in the areas of customer behaviour, marketing optimisation, and performance forecasting. You have a natural curiosity to dig into the data and a determination to uncover the “why” behind the numbers. You thrive in a collaborative environment, working across departments to turn analysis into business action.

Key Responsibilities

• Provide a key role in QIH’s BI strategy and analytical requirements
• Collaborate cross-functionally with marketing, product, and commercial teams to align data initiatives with key business objectives.
• End to End Business Intelligence development
  • Support the development of the Data Warehouse structure
  • Oversee Front end visualisation in Tableau
• Implementing and managing tracking solutions using Google Tag Manager and other tools to enhance our digital analytics capabilities.
• Conduct detailed investigations, identifying business requirements and pain points through a range of data gathering methods
• Conduct analysis on key areas of the business to highlight opportunities to improve profitability, including but not limited to:
  • Cohort Analysis
  • Demographic segmentation
  • Predictive value modelling
  • Spend/Cost management
  • Recommendation engines (e.g. for advertising)
• Develop and maintain high-performance dashboards in Tableau based on stakeholder requirements
• Partner with the wider data team to optimise dashboard structure, data source efficiency, and user experience
• Build strong relationships across all of the different teams in the business, becoming a trusted source of business intelligence
• Create technical documentation for BI tools and provide technical support and training for BI reports, dashboards, and tools to end users
  
  

About you:

• Degree in a maths/science-based subject
• Strong written and verbal communication skills, with the ability to influence others and present to both technical and non-technical stakeholders
• Strong hands-on experience with analytics and data tools, including Google Tag Manager, Google Analytics, Tableau, Excel, Google BigQuery, and a solid understanding of SQL
• Familiarity with dashboard design and best practices, especially for executive and operational audiences
• Commercially minded and data-driven, with a passion for applying testing, research, and analytics to inform and justify business decisions
• Proactive and self-directed, able to manage multiple priorities, work independently, and deliver under pressure in a fast-paced environment
• Technically confident and analytically strong, with experience navigating large, complex datasets and turning them into clear insights
• Collaborative and communicative, with excellent written and verbal English skills and a natural ability to work as part of a cross-functional team
  
  

Preferred Skills & Experience

• Experience working with marketing data across acquisition, conversion, and retention funnels, ideally within an affiliate or performance marketing environment
• Hands-on familiarity with platforms such as Meta Ads, Google Ads, Snapchat Ads, or similar digital advertising tools
• Strong understanding of A/B testing principles and tools, including setup, evaluation, and reporting of test outcomes
• Experience in coaching, mentoring, and supporting the development of team members within a data or analytics function
  
  

What You’ll Get:

• Competitive Basic Salary
• Quarterly Bonuses
• Hybrid working
• Private Health Care
• Market Leading Training Programme
• Recognition & Reward Scheme
• Annual Company Conference (previous destinations Bologna, Dubrovnik, Belgrade and Thessaloniki)
• Regular Happy Hour / Team Lunches
• Free Coffee, Drinks & Snacks
  
  

What’s the next step?

Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

If you like the sound of what we're all about at QiH and want to join a team where you can make an impact, please apply or contact us at [email protected].