Senior CRM Executive

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

We are seeking a motivated, technically proficient Senior CRM Executive to take ownership of our CRM marketing calendar, from planning to execution. In this role, you’ll be responsible for crafting, reviewing, and deploying targeted campaigns to our customer database. These communications will support product launches, drive engagement, and enhance customer loyalty.

The position will play a key role in strengthening customer relationships by delivering the right message at the right time, bringing value to both our audience and the business. The ideal candidate would be an enthusiastic, data-driven person who thrives on exploring new ideas, channels, and collaborating with others.

You'll be;

• Managing the BAU calendar and take ownership of the end-to-end delivery of email and SMS channels, ensuring timely and effective execution.
• Developing campaigns that address customer needs and deliver meaningful value, with the goal of increasing retention, boosting engagement, and driving database growth.
• Ensuring that all campaigns are precisely built, follow best practice, and are reviewed before being sent out to ensure accuracy and consistency.
• Executing testing & learning experiments, including A/B and multivariate testing, to optimise email templates and channel content, and further understand customer behaviour.
• Delivering small projects or promotional campaign strategies that align with business objectives.
• Refining our processes to ensure we continuously learn from each campaign, becoming faster and more efficient with every iteration.
• Collaborating with cross-functional teams including marketing and ecommerce trading to ensure seamless end-to-end customer journeys.
• Staying updated with the latest CRM technologies and best practices to drive innovation and efficiency.
• Assisting the CRM Manager in monitoring channel performance and assessing its impact on business objectives.
• Collating and analysing post-campaign results on a weekly and monthly basis; highlighting key findings and leveraging them to inform our future strategy.
• Maintaining a deep understanding of our CRM audience targeting and segmentation, understanding our data to forecast database growth.
• Staying updated on website analytics and conversion tracking, reviewing session activity and purchase behaviour to uncover future CRM opportunities.
• Maintaining regular communication with stakeholders, including the marketing, creative and product teams, to ensure efficient management of workloads and deadlines.
• Collaborating with external agencies and vendors as needed to execute marketing initiatives.

You'll have;

• Ideally a minimum of 2-3 years CRM experience, preferably in retail.
• Strong experience in CRM campaign deployment (Bloomreach preferred).
• Experience with analytics/reporting tools (Google Analytics preferred).
• Expertise in CRM conditional logic for dynamic, personalised messaging.
• Knowledge of A/B testing methods and techniques.
• Basic HTML understanding for campaign adjustments.
• Familiar with proofreading and digital asset management (Aprimo preferred).
• The ability to be a collaborative team player with a cooperative mindset.
• Great attention to detail.
• Strong communication, organisational skills and a proactive problem solver.
• A curious and forward-thinking attitude, always looking for improvement.