Account Director - Theatre

Reports to: Head of Strategy and Account Management

Direct Reports: Account Managers/Account Executives

Position Objectives

• Responsible for devising and implementing the overall marketing strategy across your clients.
• Build and grow excellent relationships with your clients, retaining and winning new business for the agency.
• Contribute to the agency's commercial and business objectives.
• Share responsibility with other Account Directors and management team to promote and raise profile of the agency with clients and business prospects.
• Develop and manage direct report team of Account Managers and Executives

Deliverables

• Promote best practice throughout the department by taking responsibility for creating, developing, and building on departmental working practices

• Work with Account Directors and HODs to improve efficiency through improved briefing and continually seek to improve procedures.

• Understand the dynamic of a 360 media mix and able to present digital first rationale without the support of a digital AD.

Deliver sound strategy and excellent team performance as Account Director

• Develop clear objectives for clients, ensuring client aims are fully understood and communicated in achievable plans by all members of account team.

• Deliver a can-do attitude when it comes to client delivery and moving workflow through the agency

• Translate briefs into action, monitor progress throughout the agency, and ensure delivery of desired results.

• Drive the team to deliver outstanding client service by anticipating, recognizing, and meeting client needs and provide the best value for money in terms of cost/advice.

• Encourage the team to strive for accountability, to measure results and report to clients across all aspects of the integrated campaign.

• Direct the allocation of resources across project team required to deliver optimum results.

• Empower and motivate team members to achieve excellence across their work.

• Raise the profile of your project team internally and externally by recognizing and praising good work and encouraging team participation.

• Challenge the client and push the boundaries with regards to creativity and innovation. Continually review work with project teams to develop new and creative ways to add value to sales campaigns.

• Ensure client satisfaction and retention across all projects for which you are responsible.

• Ensure the overall quality of work before presentation to client.

• Develop and maintain excellent working relationships, using influence to build consensus and support between the strategy and account management team and other departments, seeking win-win solutions and ensuring issues are resolved.

Contribute to the agency’s commercial and business objectives.

• Influence and improve relationships with key clients, business partners, suppliers, and internal stakeholders.

• Deliver on the Strategy and account management department objectives that reflect commercial business goals and make the best use of team skills.

• Responsible for overseeing financial management of project accounts including.

o Issue of contracts

o Setting and working within credit limits

o Providing forecasts for the pipeline and priming documents

o Ensuring weekly billing takes place on all accounts.

o Educate and lead the team to achieve the required overall margins of account budgets.

o Responsible for agreeing fees and rate card level and implementing across the project.

• Contribute to the continual improvement of financial processes across the agency.

Share responsibility with other Account Directors and Strategy and Account Management team to promote and raise the profile of the agency with clients and business prospects.

• Take responsibility for becoming recognized as the main point of contact in the agency for several key clients.

• Strive to ensure clients perceive the agency service as second to none in the industry and without doubt see aka as an agency that can deliver strategic value, quality work and good value for money.

• Maintain awareness of up-coming potential new business from both existing and new clients and follows up on potential leads.

• Contribute to pitch work alongside the acquisition of new business

Develop and manage direct report team

• Ensure best practice work process is followed to achieve maximum efficiency

• Continually review workload to identify potential issues and propose solutions.

• Identify training and coaching needs and propose appropriate action

• Instill enthusiasm, positivity, and motivation in dealings with all reports

• Share knowledge and advice on specific projects.

• Encourage feedback from team with aim of continually improving company systems.

• Conduct direct report performance appraisals with H.O.D. and follow through on action points.

Other Duties as Assigned

AKA is a fluid and rapidly changing organisation. This position profile reflects the general nature and level of work assigned to the role. It does not restrict management’s right to reassign duties or responsibilities at any time based on business needs if the work is similar, related, or a logical assignment to the position.

Personal Spec

8+ Years experience in Theatre or Live Entertainment marketing

Deliver sound strategy and excellent team performance as Account Director, focusing on West End Theatre, Live Entertainment and Cultural / Arts Events

Contribute to the agency's commercial and business objectives.

Share responsibility with other Account Directors and management team to promote and raise profile of the agency with clients and business prospects.

Develop and manage direct report team of Account Managers and Executives

• Can work autonomously
• Manage multiple high-level client relationships at once
• Actively seeks solutions to problems without consultation
• Anticipates clients’ needs
• Actively finds ways to promote creative solutions to service client needs
• Diverse and current expertise across the entertainment sector
• Strong focus on client satisfaction
• Confidence to make solid recommendations
• Can challenge both clients and senior colleagues
• First point of contact for clients

Benefits

• 25 days holiday
• ‘Telus Health’ EAP scheme for you and your family. Giving you access to free independent advice on Life, Health, Family, Money and Work matters
• Holiday Buy Back
• Friends & Family Theatre Ticket
• New Business Incentives
• Recruitment Incentives
• Pension Scheme*
• Interest Free Travel Loan*
• Ride to Work Scheme*
• Childcare Vouchers*
• Death in Service
• Flexible/Hybrid Working
• Critical Illness
• Enhanced Parental Leave