Account Planner

GroupM
London

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom : A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

This is a fantastic opportunity to join the team as an Account Planner. This is an extremely autonomous role giving you the chance to enhance your expertise as a media planner, working across a range of award-winning brands. You'll have the chance to input heavily into the strategic planning and delivery of multiple multichannel campaigns and will be given a range of planning responsibilities that will help you grow into an excellent, well-rounded planner. Aside from this, you'll be part of an extremely strong team who always strive to deliver best-in-class planning work, pushing industry boundaries whilst maximising returns for our clients’ businesses so this is an excellent team to learn and develop in if you are looking to take the next step in your career.

Core responsibilities

1. Growing Our Clients’ Businesses

  • Build a strong relationship with your clients and become a trusted partner.
  • Develop a solid understanding of your client’s business, marketing, and the role media plays.
  • Work with your SAD and AD to create a ‘Great Work Manifesto’ for your clients.
  • Be a confident communications planner who demonstrates a clear understanding of our Systems Planning approach and The System (our proprietary Planning tool).
  • Develop an understanding of digital, data, and marketing technology, and how we use them to drive growth for our clients.
  • Be the go-to expert in your team for audience and category insight, ensuring all work we develop is evidence based.
  • Actively participate in ‘Acceleration’ and ‘Stretch’ sessions on your clients, and those within your business group.
  • Ensure we have a seamless working process between the Comms & Implementation Planning.

2. Growing Our Business

  • Build a clear understanding of EssenceMediacom’s functions and how each specialist area can drive growth for your clients.
  • Support your BD, SAD, and AD in identifying and pursuing additional services opportunities on your clients.
  • Ensure your accounts are in perfect financial health.
  • Play an active role in new business pitches (behind the scenes).

3. Growing Our People

  • Oversee the development of the Execs and Planners within your team, supporting your AD in the creation and implementation of Growth Plans and personal training programmes.
  • Promote your team’s brilliant work, both within EssenceMediacom and beyond.
  • Actively participate in and contribute to agency wide planning initiatives (e.g. Huddles).

4. Growing Yourself

  • Learn one new skill each year that is actively applied to your client’s business.

Skills and Experience

At WPP Media , we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media ’s shared core value s:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

  • Excellent attention to detail
  • Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Interest in developing media strategy skills as well as experience implementational media delivery
  • Problem solving skills and a desire to find a “better way”
  • The ability to multi-task, prioritise and manage expectations
  • Honesty and integrity
  • Calm under pressure and able to juggle multiple projects
  • You will be enthusiastic, helpful and collaborative, and be seeking an environment where you can learn, develop, and actively contribute to the evolution of a key agency account
  • Ideally you would have been working for at least two years a similar role at another agency

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice () for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted

Posted 2025-06-10

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