Head of AI Direction

BBC
London

JOB BAND: F
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC Group Strategy and Transformation
LOCATION: London – 3 working days in the office with the remainder hybrid working
PROPOSED SALARY RANGE: £80,000 - £90,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

PURPOSE OF THE ROLE

The Head of Generative AI Direction will lead the BBC’s organisation-wide approach to Generative AI. The role is responsible for providing clear direction across the BBC, driving BBC priorities and leading engagement with industry on external priorities.

WHY JOIN THE TEAM

The Generative AI Programme, part of the Strategy & Transformation team, helps the BBC realise value from rapidly evolving AI capabilities in a way that is practical, responsible and aligned to the BBC’s public service mission. The team’s activities include enabling adoption of AI tools across the organisation; fostering innovation; finding opportunities to use AI to work more efficiently as an organisation, and leading the BBC's engagement on the wider AI issues that shape our operating environment.

YOUR KEY RESPONSIBILITIES AND IMPACT

  • Lead engagement on key industry issues and external priorities relating to AI, representing the BBC’s interests clearly and credibly, including representing the BBC in key partnerships.
  • Set the BBC’s approach to how our content is used in third-party AI systems, getting involved in delivery and relevant partnerships as required; and how the BBC can protect against unauthorised use of its content.
  • Lead key internal projects on the impact of AI on the BBC’s operating environment; BBC services and audiences.
  • Lead analysis of market developments, opportunities and implications relating to Generative AI, and advise senior stakeholders on their relevance for the BBC.Provide expert support to the wider business on key AI issues, .
  • Form part of a high-performing team, ensuring effective delivery across a complex and evolving area of work.
  • Lead the Generative AI Direction team, setting clear priorities, ways of working and accountability across the function.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

  • Strong experience of complex strategic delivery and business transformation within a large organisation.
  • Strong understanding of the AI landscape, including market developments, industry issues and the implications for media, content and audiences.
  • Proven experience of working with senior leadership to establish common positions on complex, multi-disciplinary issues.
  • Experience of leading complex, cross-functional programmes of work and managing sensitive issues with sound judgement.
  • Excellent communication, influencing and stakeholder management skills, with the credibility to work effectively with senior leaders and external partners

Disclaimer

This is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: [email protected]

Posted 2026-05-18

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