Senior Account Manager, Earned Media

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of both TikTok and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 120+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Senior Account Manager, Client Services

Reporting of the role

This role reports to the Account Director

Overview of the job

A highly organised, process-driven and commercially focused Senior Account Manager, who can deliver best in class client service; execute end to end paid-for and earned creator marketing campaigns and grow always-on ambassador programmes, for a range of renowned beauty, tech and entertainment brands.

3 best things about the job

• Managing strategic long term ambassador partnerships with a range of renowned, prestige brands

• Directly inputting into the success of key accounts by planning and executing client engagement strategies

• Managing the delivery of hybrid campaigns with a great mix of disciplines from paid media strategy to events and shoots

Measures of success –

• Be up to speed on every client account, understanding client goals and ensuring that we’re meeting them

• Know our business inside out - what we sell, how we deliver our work, and where we can add real value to our clients

• Know our clients inside out - what is the problem we should be solving for them, how we can help their teams

• Have met the team- have spent 1:1 with your line manager, direct reports and other team members to build rapport and understand how your role fits into the overall structure, setting up regular meeting cadences where needed

• Have familiarised yourself with key processes and workflow: particular reference to setting up master docs from scratch, campaign delivery, negotiating with creators, reporting/analysis, and pricing and budget processes

• Mastered internal tools, including our platform, Waves, and all essential functions to manage creators (setting up the campaign, connecting, contracting, uploading content, etc). as well as G-Suite, Slack and Hubspot.

• Have been introduced to the client: attended client meetings, answered questions and started to understand the client’s processes, goals, priorities and expectations for ongoing campaigns.

• Have successfully contributed to initial campaigns: Including initial set up, timelines, negotiation, contracting, content review, campaign delivery and final analysis/reporting, whilst having supported your team and maintained clear comms internally and externally.

Roles & Responsibilities:

• An exceptional performer and highly organised & effective leader focused on continuously improving client service and delivery for high impact results

• Own and lead by example within the team across all earned and paid-for activations

• Support the Account Director by being the delivery focussed driving force; creating timelines, creator briefs and treatment decks and ensuring you/the team is proactively sharing internal and client facing updates on campaign status

• Help to build and foster strong client relationships, manage expectations and share updates and actions

• Oversee and manage your respective campaigns internally, using our platform Waves and ensuring the wider team have accurately uploaded content and organised creator payments on our team Monday.com boards

• Excellent project management, organisation and direction on the day-to-day operations of an ambassador programme; including but not limited to event management, content production, always on strategy, campaign management, ambassador relationships and measurement

• Overview the creation of opportunities for earned social media content, plan events, launches and workshops, organise gifts and special moments for a roster of VIP brand ambassadors with the help of an Account Manager

• Lead on developing thorough and well thought through content strategies to new and existing clients; show your experience and advice on what works

• Ensuring campaigns meet or exceed KPIs relating to content quality, campaign performance and agreed timings

• Ensure client revenue growth and margin targets are met

• Ensure clients are satisfied with our work and are rebooking campaigns

• Support on new business pitches; being responsible for delivering our client services offering and mapping creator deliverables as part of this

• Work with team to identify and aid in areas for improvement

• Lead on reporting and performance analysis

• Support the Account Director in designing and implementing new processes for the team and for the benefit of our clients

What you will need:

• 4/5+ years working in an agency or brand within client services (ideally in influencer marketing/PR/advertising/social).

• Experience within Beauty or Consumer Tech is an advantage

• Strong knowledge and understanding of influencer marketing, affiliation with creator costs preferred

• Organised, meticulous about meeting deadlines with excellent attention to detail

• High energy and able to multitask, with a real ability to quickly prioritise across a number of projects

• A proven team player, with a proactive and positive approach to achieving goals and supporting the work of others

• Able to build strong rapport and relationships both internally and externally

• Proven ability to identify and capitalise on opportunities for client revenue growth

• Passion for Music & Culture

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.