Senior Marketing Manager

Key responsibilities of the Senior Marketing Manager:

• Lead marketing activity to promote their white-label ETF and ETC platform to asset managers, hedge funds, investment boutiques and other potential issuer partners.
• Work closely with the business development team to support lead generation, prospect nurturing, relationship development and commercial growth.
• Develop and deliver campaigns targeting senior decision makers at asset management firms globally.
• Establish a close working relationship with ETF ecosystem participants including law firms, capital markets, custody banks, index provider, exchanges etc. to fully own and deliver the "How to Enter the UCITS ETF Market" / HTE campaign across webinars, events, digital activity and business development follow-up.
• Create high-quality marketing materials to support business development conversations, including the quarterly publication - Exchange Traded Europe, pitch decks, brochures, thought leadership, case studies, email campaigns, landing pages, event materials and sales enablement content.
• Build a strong understanding of different investment product structures, including ETFs, ETCs, mutual funds, investment trusts and other fund vehicles, and use this knowledge to create commercially relevant marketing messaging.
• Plan and deliver events, roundtables, webinars, conferences and other issuer-facing activity - proprietary and 3rd party.
• Manage newsletters and regular communications targeted at potential issuer partners, intermediaries and industry stakeholders.
• Work with internal teams across business development, product, capital markets, research, sales, compliance and senior leadership to ensure marketing activity is accurate, compliant and commercially useful.
• Build and maintain relationships with external agencies, event organisers, media partners, design agencies, content providers, CRM partners and other marketing vendors.
• Support thought leadership around ETF market growth, active ETFs, white-label structures, UCITS ETFs, product innovation and global ETF trends.
• Use digital marketing channels to support platform growth, including email marketing, LinkedIn, paid campaigns, website content, landing pages and CRM-led nurture journeys.
• Bring structure, momentum and clear prioritisation to a wide range of marketing projects.
• Act as a senior support to the Marketing Director, taking ownership of key workstreams and helping to relieve pressure across the wider marketing function.