Digital Marketing Analyst
- Analyse campaign datasets across digital and offline channels and present actionable insights.
- Plan testing methodologies for acquisition and customer loyalty initiatives.
- Consolidate data from PPC, paid social, programmatic, TV, radio, OOH, VOD, and CRM for analysis.
- Apply media mix and multi-channel attribution modelling to evaluate marketing investments.
- Identify and build profitable customer segments for targeted marketing.
- Collaborate with marketing managers and stakeholders on budgets and forecasts.
- Spot trends, insights, and optimisation opportunities across digital channels in multiple markets.
- Review and challenge agency performance reports to improve future campaigns.
- Manage stakeholder relationships across countries and time zones.
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