Head of Marketing

Key responsibilities of the Head of Marketing role:

To lead on all aspects of external and internal marketing and communication, as well as support the business across strategic growth, in particular:

• Marketing and Communications - Pivotal in shaping the firm's external and internal communication strategies, marketing efforts, overall brand positioning and lead generation to support the growth of the business.
• Strategic Growth - Support across our strategic targets (strategic pipeline, key/target clients, frameworks, sectors, initiatives, partners etc), coordinating capture planning, market intel, opportunities and governance requirements, including the development of Key Client Account Plans to create and maximise business

• Strategic Planning: Developing and implementing comprehensive marketing and internal/external communications strategies aligned with the company's business objectives.
• Brand Management: Developing and maintaining a strong, coherent brand identity that reflects the firm's values, areas of strategic focus, and market positioning, ensuring consistency across all marketing and communication channels.
• Market Insight: Understanding the competitive landscape, client needs, and industry trends and identifying opportunities which inform strategic marketing and communication plans to position the Vercity effectively in its target markets.
• Content Leadership and Management: Directing the creation and distribution of engaging, insightful and relevant content (such as thought leadership, case studies, and industry analyses) across various platforms to communicate and engage with both current and potential Engage with and motivate staff at all levels to create content and authentically promote the business.
• Digital Marketing: Overseeing our digital marketing strategies, including social media, SEO/SEM, email marketing, and website management, to enhance online presence, engagement and lead generation.
• Reputation Management: Managing the firm's reputation through proactive public relations and media engagement to maintain a positive public Preparing for, and leading on, our response to any public relations crisis or negative press in a way that minimises damage and maintains the organization's reputation.
• Networking and Relationships: Building and nurturing relationships with clients, industry influencers, media, and other key stakeholders to enhance the firm's visibility and market If events (such as "private round tables" and awards) play a role in marketing plans, then this role would be responsible for the overall management and coordination of them.
• Stakeholder Engagement: Engaging with internal and external stakeholders, including senior management, partners, and customers, to ensure alignment and support for marketing initiatives
• Marketing Collateral: Develop marketing collateral (brochures, capability statements, presentations, CVs etc) for the overall team and individual teams, refreshing annually / as required.