Regional Sales Manager

Job title: Regional Sales Manager (Europe)

Location: North West London, NW2 7HF

Salary: £80,000 per annum + bonus

Hours: Monday – Friday 9:00am – 6:00pm + 1 hour lunch break

Our business…

At Vitabiotics, you'll find a diverse bunch of talented folk who come from a wide range of backgrounds and possess an extensive array of experience. What brings us all together is a culture that thrives on innovation, mutual respect, team work and a sense of commitment. Vitabiotics is truly a great place to work!

Vitabiotics has pioneered advances in nutritional healthcare products for over 50 years and the range includes many of Britain’s leading supplement brands such as Perfectil, Pregnacare, Wellman, Wellwoman and Menopace.

As the UK’s No.1 vitamin company, exporting to over100 countries, Vitabiotics is widely acknowledged as leaders in innovation and in 2018 became the first vitamin company to twice receive the Queen’s Award for Innovation, awarded for its ground breaking clinical research.

As part of our commitment to innovation and development, we are looking for a Regional Sales Manager to join our forward-thinking team. The Regional Sales Manager (RSM) in Europe is to lead, develop, and execute sales strategies within their assigned region to achieve revenue growth, market penetration, and customer satisfaction goals. This role typically involves overseeing regional sales, managing key customer relationships, and ensuring alignment with the company's global strategy while adapting to local market conditions.

Responsibilities will include…

1. Sales Strategy & Execution

• Develop and implement export sales strategies to meet and exceed regional & countries sales targets.
• Identify and expand into new international markets and optimize existing sales channels.
• Align regional strategies with global business goals.

2. Market Development

• Conduct competitive analysis and market intelligence to help inform product positioning, new product launches and market entry strategies.
• Analyse & act on market, sales, channels, category opportunities and trends

3. Client & Partner Management

• Build and maintain strong relationships with distributors, key accounts and healthcare professionals.
• Negotiate contracts, pricing structures, and service terms with international partners.

4. Export Compliance & Logistics

• Ensure all export activities comply with international trade regulations, documentation, and product registration requirements in target countries.
• Coordinate with logistics and supply chain teams for efficient product delivery and inventory control.

5. Marketing & Brand Development

• Help driving agreed marketing activation plans for each country through distributors in collaboration with Head of Export Marketing and with help & support of Marketing Activation Executive
• Advise on promotional campaigns tailored to regional market dynamics.
• Drive range expansion and help with product launches, and digital marketing initiatives.
• Customise product messaging and promotional materials in line with regional cultural trends and consumer behaviour.

6. Medical Promotion

• Lead product presentations, help with training, and education sessions for healthcare professionals and key opinion leaders (KOLs).
• Support in the organising and running of training days, exhibitions and HCP conferences (focussing on gaining continuous medical education (CME) certification for such events)

7. Forecasting & Reporting

• Monitor and report sales performance, market feedback, and promotional effectiveness.
• Provide monthly reporting, forecasts and business updates to senior leadership.

8. Cross-functional Collaboration

• Liaise with Technical team and other support services for product registration, technical documentation, and compliance.
• Work closely with Marketing and Nutrition and Training to align strategy and execution.

9. Travel

Regular international travel for market development, customer engagement, and promotional activities.

Requirements

Essential

• Bachelor's degree in Business, Life Sciences, Pharmacy, or a related field (MBA preferred).
• Extensive experience in international sales and export management, preferably in the pharmaceutical, FMCG, health care, nutrition industry.
• Demonstrated experience in both commercial sales, business development and marketing activation.
• Strong sales and business development acumen with some understanding healthcare regulations, terminology and dealing with HCPs/KOLs.
• Excellent communication, interpersonal, and presentation skills.
• Ability to implement compelling sales, marketing and medical promotional plans to drive business through distributors.
• Fluent in English; additional languages relevant to the region are a plus (e.g., Arabic, Spanish)

Skills

• Strategic Sales Planning
• Territory & Account Management
• Negotiation & Closing
• Customer Relationship Management
• Market Intelligence
• Excellent Communication
• Problem-Solving & Decision-Making
• Results-Driven Mindset

Benefits

• Competitive annual leave package (24 days plus bank holidays – increases to 27 days after 5 years’ service).
• Bupa dental cover.
• 50% staff discount on all Vitabiotics products.
• Staff skills training.
• Health and wellbeing programme.
• Pension contributions.
• Sick pay support.
• Free onsite parking.
• Enhanced maternity or paternity leave.
• Company events.
• Fresh fruit and snacks.
• 2 Charity days a year.