Product Marketing Manager

Job Title: Product Marketing Manager 
Department: Growth
Basis: Full-time, permanent
Location: Canary Wharf, London - WeWork (Hybrid Remote)
Reporting to: Head of Commercial & Strategy

About Onetrace 🚀

Great products start with great people.

Our relentless focus on user experience has been the cornerstone of our growth, helping us become the market leading software for fire protection subcontractors across the UK.

We’ve grown by staying obsessed with building software that actually works for the subcontractors on the ground; fast, intuitive, and simple to use.

We’re now gearing up for our next chapter: expanding into new trades and taking Onetrace global. We’re bootstrapped, profitable, and driven by a clear mission - to lead the digital transformation for subcontractors, one trade at a time.

Come be part of a team that’s smart, ambitious, and comfortable in the chaos of growth - where your ideas matter, and your work shapes what comes next.

Want to learn more about our journey? Check out our LinkedIn page.

About the role 📝

We’re on the lookout for a Product Marketing Manager to join our team at Onetrace. In this role, you’ll play a critical role in bridging the gap between product development and commercial execution. You’ll translate complex product capabilities into clear, compelling value propositions that resonate with our Ideal Customer Profile (ICP), ensuring our messaging is not only impactful but consistent across every touchpoint. From defining market positioning to shaping go-to-market strategy, you’ll be the voice that connects our product to the people who need it, helping the entire organisation speak clearly and confidently about what Onetrace does and why it matters.

We embrace growth and change together. As we evolve, roles, responsibilities, and team structures may shift, but we are committed to fostering a culture where everyone, including the founders, contributes to building a better, forward-looking company.

What you’ll do💡

• Monitor competitors and market trends to inform positioning, messaging, and GTM strategies
• Work with the Growth team to track and report on campaign and content performance to continuously optimise for engagement, conversion, and retention
• Prioritise and lead high-impact marketing initiatives that drive growth and align with company objectives
• Collaborate with product and commercial teams to refine how we position and communicate the value of Onetrace across all customer touchpoints
• Develop clear, consistent messaging informed by user needs, product updates, and market insights
• Define and evolve our ideal customer profiles and target personas through research, interviews, and data analysis
• Plan and execute go-to-market strategies for product and feature launches with product, sales, and growth teams
• Create and maintain sales enablement assets like pitch decks, case studies, and objection-handling guides
• Own content strategy across our website and other touchpoints, ensuring alignment with messaging and growth goals
• Lead and scale our organic growth efforts through a holistic SEO strategy - from keyword research to content optimisation and technical enhancements
• Support customer success with content and initiatives that drive onboarding, product adoption, and retention

What we’re looking for 🔎

Essential

• Proven experience in product marketing within a fast-paced startup, with the ability to pivot quickly based on shifting priorities and market changes
• Successfully launched products by aligning product, sales, and marketing teams to deliver a cohesive go-to-market approach
• Skilled at translating complex SaaS features into clear, compelling messaging tailored to diverse audiences
• Strategic thinker who uses data and market insights to inform positioning, content, and campaign decisions
• Experienced in creating sales enablement materials (e.g., decks, case studies) and demand generation content (e.g., SEO, paid, in-product messaging)
• Deep understanding of acquisition, onboarding, and lifecycle marketing to drive adoption and engagement
• Confident using marketing automation tools and analytics platforms to track performance metrics (e.g., CAC, churn, adoption)
• Familiar with subscription-based pricing models and customer retention strategies
• Self-starter who takes ownership of projects and delivers high-quality results
• Strong collaborator who communicates effectively across cross-functional teams and embraces feedback

Desirable

• A bachelor's degree in a relevant field
• Knowledge of product-led growth strategies in B2B SaaS
• Involvement in product launches across international markets, adapting positioning and strategy to resonate with regional audiences

What we offer ⭐

• Benefits
  • NEST pension scheme
  • Private medical insurance with Bupa 
  • Season ticket loan scheme
  • Employee assistance programme
  • 25 days PTO, plus bank holidays
• Ways of Working
  • WeWork membership
  • Dog-friendly office
  • Hybrid working options
  • Remote work abroad opportunities
• Equipment
  • We’ll set you up with an Apple MacBook and all the necessary software
  • Standing desk (when based in the office)
  • Tech accessories and Onetrace merch
• Socials
  • Regular team socials and company events
    
• Your Growth
  • Joining our agile team means you’ll gain hands-on experience, working closely with talented colleagues, and develop your skills in a supportive environment focused on growth

Diversity 🫶

Onetrace is committed to diversity in the workplace and proud to be an equal opportunity employer. If you require a reasonable adjustment, please contact us. All information will be kept confidential and will only be used for applying a reasonable adjustment.

For an informal discussion about the role, please contact [email protected] .

🐶 Please note that our office is a dog-friendly environment. Candidates should be aware that dogs are present in the workplace, which may include shared spaces. If you have allergies or concerns, please let us know in advance. 🐾