Chief Marketing Officer (CMO) (Hiring Immediately)

IBMC
London

Our client is a fast-growing fintech holding group delivering cutting-edge trading technology and data infrastructure to global institutional clients. The company powers a portfolio of ventures across the B2B and B2C spectrum from custom trading platforms to high-performance SaaS products and financial analytics tools.

The Chief Marketing Officer (CMO) is responsible for developing and executing the company’s global go-to-market and revenue strategy. You will lead the marketing, sales, and growth functions across the entire ecosystem aligning brand, messaging, sales execution, and customer success into a high-performing commercial engine. This role requires deep experience in both B2B and B2C marketing, a strategic mindset, and a strong grasp of financial industry client expectations.

Key Responsibilities

1. Commercial & Revenue Leadership

  • Own and execute the global go-to-market and revenue strategy across all business lines.
  • Build and scale an integrated sales organization targeting institutional clients (hedge funds, brokers, prop firms, financial service providers).
  • Define and manage revenue forecasting, pipeline management, CAC/LTV models, and growth KPIs across ventures.
  • Personally lead enterprise and strategic deals, including long sales cycles, contract structuring, and high-value negotiations.
  • Establish pricing, packaging, and monetization frameworks for SaaS, enterprise services, and licensing models.

2. Marketing & Brand Strategy

  • Develop and protect a premium global brand aligned with institutional trust, performance, and technological excellence.
  • Own end-to-end full-funnel marketing strategy: awareness, demand generation, conversion, retention, and expansion.
  • Lead digital, content, performance, product, and brand marketing initiatives across B2B and B2C channels.
  • Oversee the creation of high-impact narratives, thought leadership, and sales collateral that simplify complex financial technology.
  • Ensure consistent messaging across all products, regions, and customer segments.

3. Product & Growth Marketing

  • Lead product marketing for new launches and existing products, including positioning, ICP definition, and value articulation.
  • Partner closely with Product, Engineering, and Data teams to align market demand with roadmap priorities.
  • Drive adoption, usage, and retention strategies across SaaS and B2C products.
  • Implement data-driven experimentation frameworks to continuously optimize acquisition and conversion.

4. Partnerships & Ecosystem Development

  • Build and manage strategic partnerships, including channel partners, co-marketing agreements, integrations, and licensing deals.
  • Develop alliances with technology providers, brokers, liquidity providers, and fintech platforms.
  • Identify new distribution channels and ecosystem opportunities that accelerate scale.

5. Leadership, Governance & Collaboration

  • Build, mentor, and lead high-performing marketing, sales, and growth teams across regions.
  • Define team structure, hiring plans, performance metrics, and incentive models.
  • Collaborate closely with the Office of CEOs and executive team on company strategy, fundraising narratives, and investor materials.
  • Represent the company externally with clients, partners, and at industry events

KPI

  • Revenue growth and market expansion across all ventures
  • Enterprise deal velocity, win rate, and average contract value
  • Brand positioning and credibility within institutional finance
  • Sales and marketing efficiency (CAC, pipeline quality, conversion rates)
  • Successful product launches and adoption metrics

Requirements

  • Minimum 5 years in a leadership role as a CRO, CMO, or VP of Sales/Marketing in fintech, SaaS, or a financial services-oriented company.
  • Demonstrated experience in building and scaling integrated sales and marketing teams.
  • Expertise in both B2B enterprise sales and B2C product marketing, preferably in a tech or finance environment.
  • Proven track record in negotiating large, complex institutional deals.
  • Strategic thinker with operational execution strengths and strong stakeholder management skills.
  • Experience working in or willingness to relocate to Bali is preferred.

Benefits

  • Competitive salary and benefits package.
  • Work visa sponsorship for the successful candidate.
  • The opportunity to live and work in one of the world's most desirable locations.
  • A pivotal role in the growth and success of a dynamic fintech group.
  • Profit sharing and performance-based incentives.
  • Collaborative and supportiv]]>
Posted 2026-10-01

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