Lottery Business Development Manager

Role Overview

The Lottery Business Development Manager is responsible for identifying, developing, and executing growth opportunities that expand the lottery’s presence in new markets. This role focuses on market entry strategy, partnership development, and commercial negotiations to drive sustainable revenue growth while ensuring compliance with regulatory and responsible gaming frameworks.

Key Responsibilities

Market Expansion & Strategy

• Identify and assess new geographic, digital, or product markets for lottery expansion

• Conduct market research, competitor analysis, and feasibility studies to support entry decisions

• Develop and present business cases, go-to-market strategies, and growth forecasts

• Support licensing, tender, and bidding processes for new lottery opportunities

Partnership & Stakeholder Management

• Identify, evaluate, and negotiate partnerships with operators, suppliers, distributors, and regulators

• Build and maintain strong relationships with internal and external stakeholders

• Represent the organization in meetings, industry events, and negotiations related to new markets

Commercial Development

• Lead commercial discussions, contract negotiations, and deal structuring

• Collaborate with legal, finance, technology, and operations teams to deliver market entry plans

• Monitor performance of new markets and partnerships, recommending optimization strategies

Governance & Compliance

• Ensure all expansion activities align with regulatory requirements and responsible gaming standards

• Support risk assessments and compliance reviews related to new market initiatives

• Skills & Experience

Essential

• Proven experience in business development, commercial strategy, or market expansion

• Strong understanding of market entry strategies and partnership development

• Excellent negotiation, communication, and stakeholder management skills

• Ability to analyze complex commercial and regulatory environments

• Strong financial and business case modeling skills

Desirable

• Experience within lotteries, gaming, betting, or regulated industries

• Knowledge of international markets and cross-border commercial development

• Experience working with government bodies or regulators

Personal Attributes

• Strategic thinker with a growth mindset

• Commercially driven and results-oriented

• Confident, persuasive, and relationship-focused

• Highly organized with the ability to manage multiple projects simultaneously

What We Offer

• Competitive salary and performance-based incentives

• Opportunity to shape and grow new markets

• Exposure to international and strategic projects

• Supportive, collaborative working environment