Beauty Assistant

Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.

In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.

At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for a Beauty Assistant to join our team based in our London office.

The Assistant, Beauty Communications is an entry-level public relations role supporting the senior team in delivering client work and ensuring the smooth day-to-day running of the Beauty division and wider agency. The ideal candidate will have strong writing, research and organisational skills, adapt confidently to varied client requests, and remain calm and focused during busier periods, managing competing priorities and delivering accurate work on time during busy periods.

Key Responsibilities

Client services:

• Prepare meeting agendas, minutes and updates for client calls.

• Collaborate with the account team to identify opportunities to increase product/brand visibility

• Actively pitching and preparing creative e-blasts that are topical and trend-focused.

• Providing essential support at beauty events, with projects and occasional fashion show support including evenings/weekend support as required.

• Actively participate in team brainstorms.

Coverage & reporting:

• Compiling and reviewing client editorial clippings.

• Monitoring and sharing coverage across print, online and social media with clients.

• Compiling client reports on a weekly, monthly and quarterly basis that highlight success or opportunities against the agreed key performance indicators for individual clients.

KOL & Media relations:

• Building and cultivating relationships with members of press and key opinion leaders / influencers by going on media appointments or hosting guests at the Karla Otto London showroom.

• Support with identifying relevant talent for paid and organic client activations, and development of KOL network.

Research:

• Contributing to ideas for new business and RFPs, especially where the UK market is relevant.

• Keeping up to date with developments in the beauty & wellness industry and identifying opportunities to suggest relevant pitching angles and activation opportunities for KO beauty & wellness clients.

Administrative support:

• Updating and maintaining media and talent contact database and industry moves.

• Supporting senior team with administrative tasks such as booking travel, meeting rooms and filing expenses.

• Manage workload and training of an intern, where applicable.
  

Key Attributes

• Minimum of 6 months’ experience in public relations.

• Passion for the beauty industry, as well as a keen interest in culture, fashion or art.

• Strong communication skills (both written and oral), research, and organisational skills.

• Be able to work under pressure to meet tight deadlines, juggling multiple tasks at once

• Accomplishes tasks accurately, thoroughly, and with an exceptional eye for detail both with quantitative and qualitative data.

• Highly collaborative and a true team player, yet can also work independently and unsupervised

• Highly motivated and enthusiastic.

• Strong work ethic.

• Must be efficient in Outlook, Excel, and PowerPoint, Fashion GPS and Keynote.

• Must be eligible to work in the UK.

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.