CRM Planning and Technical Manager

CRM Planning and Technical Manager

Currys London Campus at Waterloo
Permanent
Full Time
Grade 4

We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 2.1 million Pay Monthly customers. We’re pretty sure our success has a lot to do with our wide range of feature-packed plans. We offer everything from super-value Pay-as-you-go and SIM-only deals, right up to the latest smartphones from the big-name manufacturers. We’re delighted about our success so far and have very ambitious plans for the future.

iD Mobile is an exciting place to work. We’re a relatively young and dynamic start-up, and we value innovation, imagination, and creativity. If you’ve got a great idea, we’ll help you run with it. We’re passionate about finding new ways to address our customers’ needs. We’re a little different to other start-ups, though, because we’re part of Currys PLC, Europe's leading electrical and mobile retailer. So, while iD Mobile has only been going for a few years, we’re part of a much bigger family.

The purpose of the CRM Planning and Technical Manager is to support the CRM function to deliver a higher return from all lifecycle activity. This involves optimising our mar-tech capabilities along with enhancing our data, insight and reporting to demonstrate CRM’s value back to the iD business, whilst producing short and long-term contact plans based on performance and base data.

Key Responsibilities:

• Support the team to deliver the CRM strategy through year-round campaign planning based on CRM engagement and commercial performance, customer base data, and marketing permissions
• Lead the test and learn plan, helping to guide audiences and channel selection with CRM Managers and to meet wider business objectives
• Develop the consent strategy, including repermissioning, group suppression management and cross-brand compliance
• Champion of all things customer CRM data, ensuring all customer contact personalised and compliant to ICO, GDPR & Ofcom regulations
• Lead projects and (when required) approve iD projects on behalf of CRM
• Assist on business cases development where data, insight and platform knowledge are required
• Manage any unexpected data, technical or customer issues as required. Proactively plan to avoid
• Lead Adobe data optimisation, across email, SMS and supporting automation tools, working with internal and external teams
• Manage end to end insight process, identifying revenue opportunities within the current marketing platform landscape
• Increase our self-serve capability by developing key reporting requirements and automation

Required Skills & Experience:

• Managing data flows, including regulations connected to usage and transfer of personal data between IT systems
• Firsthand knowledge of Adobe (or another similar ESP), including relational database management, workflow builds, and personalisation scripts
• Create requirements, user stories, and test roadmap, leveraging market research, competitive benchmarking, and other strategy tools
• Analysing complex data sets, finding learnings, and writing/ presenting to influence decision-making
• GDPR and other Ofcom regulations impacting CRM reach
• Basic coding experience along with self-serve strategy and tool development
• Understanding of CLV, Churn and Segmentation modelling
• Technical – Adobe ESP (or SF), Azure, Databricks, Power BI and Google Analytics usage
• Mobile and/or retail industry experience, including subscription data models
• At least 5 years CRM experience or 3 years in an Insight role (with the ability to demonstrate CRM technical campaign competency)

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

• 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
• Private Medical Insurance
• Life Assurance
• Fantastic Colleague Discounts on Tech with Currys and iD Mobile
• Access to Champion Health
• Hybrid Working (with an expectation to meet in person 2-4 times per month)

Why join us:

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [email protected] and we'll do our best to help.