Account Coordinator, Fashion Communications

Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.

In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.

At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for an Account Coordinator, Fashion Communications to join our team based in our London office.

Key Responsibilities

• Deliver creative and considered media mailers, and persuasive and engaging press releases and copy to ensure our clients are at the forefront of target media and supporting their strategic objectives.

• Actively seek opportunities to pitch news stories relating to product, key news items and events.

• Lead showroom appointments and recognise their value in building and cultivating relationships with members of press.

• Oversee the Account Assistants/ Interns in the daily Sample Trafficking process, ensuring the end-to-end process runs smoothly, requests are prioritised appropriately, and escalate any issues that arise across the communications and logistics departments.

• Manage workflow and delegate priorities for the day to the Account Assistants/Interns based on knowledge of client requirements and workload.

• Review client credit levels and discuss findings and solutions with the Account Managers to ensure that clients achieve and exceed the agreed levels of coverage.

• In the absence of Account Managers, communicate to client stakeholders in a way that reassures the client and represents the Karla Otto brand.

• Support the asset management process and ensure assets are delivering the required Return on Investment (ROI); raising concerns and solutions to the relevant Account Manager where necessary.

• Prepare agendas, meeting minutes and media updates for client calls

• Create relevant competitor analysis that can be used in commercial decision making by the wider team.

Key Attributes

• Extensive experience as a high performing Accounts Assistant/PR Assistant in a fast-paced agency/in-house environment

• Interested in culture, arts, fashion and lifestyle and can talk confidently and make suggestions about how these elements can be used to enhance our client’s offering

• Strong relationships with press and industry peers

• Actively seek opportunities to learn something new and broaden their experiences

• Strong communication skills (both written and oral), research, and organization skills and high attention to detail

• Ability to work under pressure to meet deadlines, prioritizing own work in a fast-paced environment as well as junior members of the team

• Positive attitude to challenging situations and a willingness to go above and beyond the call of duty in order to complete a project accurately and on time

• Must be efficient in Outlook, Excel, and PowerPoint

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.