Social & Content Strategist

We’re looking for a highly creative, hands-on Social & Content Strategist to help turn big ideas into brilliant content.

Reporting directly to Head of Brand you will own the strategic development of our organic social and content ecosystem — crafting platform-specific strategies, leading content planning, and collaborating closely with both our Social Media Specialist and Junior Creative to bring ideas to life.

You will be responsible for building a cohesive, high-performing social and content plan that deepens our audience connection, drives engagement, and supports broader brand and performance marketing goals.

The Responsibilities:

• Develop and own the organic social content strategy for FitFlop across all platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube etc.)
• Create and maintain a content calendar aligned to campaign moments, brand priorities, seasonal opportunities, and cultural trends
• Lead content ideation and briefing for the Junior Creative and Social Specialist — ensuring strong execution against strategy
• Translate strategic ideas into clear content briefs — including narrative flow, structure, and creative direction for storyboarding and asset development
• Partner with the Social Specialist to optimize content for platform nuances and performance insights
• Partner with our Creative and Production teams to ensure content captured from key shoot moments is optimized for social media
• Collaborate with the Digital Marketing team to ensure organic content can fuel paid social campaigns — advising on asset adaptation, messaging alignment, and creative optimization for performance needs
• Collaborate closely with brand team channel owners to align on messaging, creative, and timing for fully integrated campaigns
• Continuously analyze social and content performance to refine strategy, inform creative approaches, and uncover new growth opportunities
• Stay immersed in social trends, audience behavior, competitor activity, and platform updates — proactively feeding strategic recommendations into the team
• Ensure all content maintains brand consistency, tone, and visual excellence, supporting brand elevation
• Identify and manage opportunities for community growth, UGC amplification, and influencer collaboration, in partnership with broader brand initiatives
• Provide strategic guidance, templates, and creative toolkits to support international teams managing local social media channels
• Exploration and integration of emerging AI tools (e.g. for ideation, content planning, visual prototyping, or copy assistance) to enhance workflow efficiency and spark creative innovation
• Be a mentor and strategic guide for the Junior Creative and Social Specialist — helping to grow creative thinking and executional excellence within the team

The Person:

• A natural storyteller and strategic thinker — able to connect brand goals with social culture and audience needs
• Confident in content strategy, channel planning, and platform best practices
• Experienced in leading and mentoring junior team members across creative and social execution
• Highly collaborative, with excellent cross-functional communication skills
• Data-informed but creatively driven — balancing performance with brand storytelling
• A strong eye for content — able to confidently brief, guide, and review social-first creative across visuals and copy
• Curious, inquisitive, proactive, and energized by the ever-evolving digital landscape
• Highly organized, detail-oriented, and comfortable managing multiple projects and timelines
  

The Benefits:

• 👟 Product Allowance
• ⏰ Hybrid and flexible working hours
• ☀️ Summer Fridays (6 ½ days in July and August on Fridays)
• 🎂 A day off for your Birthday
• 🌴 25 days holiday + Bank Holidays
• 🗺️ Work from anywhere for 2 weeks
• 🚼️ WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
• 💆‍♀️ Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
• 📚 Career development allowance ( Personal allowance to use on career development)
• 🏥 Private health care and or dental care (provided by AXA and DenPlan
• 🤩 Socials organised by Wellbeing and Feel Good group
• ➡️ Check out our to learn more!