Global Head of Magic & Skincare Brand Engagement - FTC

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

As the Global Head of Magic & Skincare Brand Engagement, you will be responsible for the leading the next major shift for this category towards the ‘most loved’, and #1 position in the world. You will shape the skincare brand vision, strategy, positioning, and plans based on sharp customer, product and market insights. You’ll help propagate the brands belief & purpose - Make every feel and look their most beautiful everyday!

You will lead a talented team of Brand Marketeers and partner with Education, Social and other engines across the business such as Digital, Communications and the Creative Agency. You will lead record breaking, integrated omnichannel Marketing Campaigns. These will include global product launches and evergreen campaigns, as well as specific market initiatives and iconic hero franchises in every category, with a creative spirit and meticulous orchestration. You will innately think digital first and power the shift to online but always integrate across all channels.

You will be an inspiring leader with an eye for talent, contributing to a wider team of “brilliant, beaming believers” that share the magic internally and externally.

As a Global Head of Magic & Skincare Brand Engagement you will

• Lead the Skincare category vision with the Brand Director and CMO, devising strategy, plans and integrated marketing campaigns that are digital first and power the shift to online, but always integrate across channels.
• Lead campaigns from the creative inception of an idea through to prioritisation (go/no go) and development, execution, and measurement / review, tying together each function, to deliver cohesively on time and in budget, with effective Critical Path Analysis and allowing for iteration towards the exceptional.
• Spearhead the brand ‘Always On’ approach, leading the strategy, calendar and implementation of all cross-category always on activity. Oversee cross-category seasonal moments in close collaboration with Global Head of Colour + Global Head of Complexion. Oversee all brand TOA creation and all Skincare VM (permanent and campaign).
• Together with the Product Development team and regional insights, drive product portfolio and positioning with sharp product concepts that capture irresistible Unique Selling Points and compelling Reasons to Believe. You will lead the storytelling vision of the brand founder and spearhead its communication to the wider business. Work in close collaboration with legal and regulations teams to ensure compliance.
• Identify sharp consumer, product, and market insights (including competitor insights where relevant) to fuel ideation, creation and origination across the business for your category, whilst building credibility and influence, establishing yourself as THE go to brand expert for skincare.
• Ensure brilliant briefing to the Creative Agency, Communications, Visual Merchandising, Tech and Store Design teams to spark ideation, creation and origination for ground-breaking campaigns and activations.
• Collaborate with the Global Social, Talent, PR, Ecommerce and Paid Media Leads on the vision and plans across paid / owned / earned, driving market leading results through direct and partner teams within the business.
• Support the Pro Artistry & Education team in their collaboration with the field to build service & training strategies that foster best in knowledge across retail and beauty/artistry. This includes close end-to-end management of the Charlotte’s Skin Spa and all skin services.
• Collaborate with Regions (US,EMEA, APAC) to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialling up relevant elements.
• Regularly communicate, present to and influence the CMO and key stakeholders to seek alignment and support (from Charlotte as our Founder to the General Manager and Local Marketing in regions)
• Lead the creation of marvellous marketing toolkits that excite and mobilise the business behind activities, making it EASY to flawlessly execute.

Who you will work with

Reporting into the Global Brand Marketing Director

About you

• Extensive Beauty expertise within relevant categories with demonstrable success leveraging Tech & Digital, and across global regions (Asia advantageous)
• Strategic thinker and proven fast paced results driver.
• Results driven, unlocks limitless opportunities and responsibly forecasts.
• Creative dreamer with a fondness to be an analytical insight miner.
• Thinks art and commerce, digital and omnichannel.
• Cutting-edge innovator with “don’t reinvent the wheel” mindset
• Driven by consumer insights. Thinks globally and translates locally. International experience in brand preferred
• An effective communicator, collaborator and influencer who lands on the salient point, has a confident recommendation, and can drive decisions.
• An inspiring, resilient leader with an eye for talent and developing & elevating people in their immediate team and beyond.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!