E-Commerce Trade, CRM & Loyalty Director Maternity Cover 12 Month FTC

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

The E-Commerce Trade, CRM & Loyalty Director will assume responsibility as our commercial guardian with ownership of commercial planning directing our trading team, the development of CRM and Loyalty programs and initiatives to ensure a seamless and rewarding customer experience whilst project managing key deliverables and working cross functionally with other senior stakeholders across the business.

For this maternity cover position we are looking for an experienced E-Commerce Trade, CRM & Loyalty Director to join our disruptive digital team. You should be an influential leader and strategic thinker with a proven ability to drive profitable growth and enhance customer engagement. 

As an E-Commerce Trade, CRM & Loyalty Director you will

Leadership & Team Management

• Lead and mentor an ambitious, skilled, cross-functional team fostering innovation and professional growth

• Lead by example promoting a culture of agility, accountability, and limitless thinking 

Trade

• Act as commercial guardian for the entire digital team, supporting teams in identifying and sizing opportunities within aligned guardrails alongside finance 

• Represent as required, and provide support to Digital GM, in senior stakeholder meetings covering commercial trade, excess reviews, promotional planning, calendar alignment and negotiations

• Maintain and communicate a clear view of trading performance, highlighting both short-term levers and long-term opportunities 

• Play a critical role in the execution and optimisation of both 2025 peak trading and 2026 strategy

• Facilitate the annual and quarterly sales planning and re-forecasting cycles in partnership with finance, data and channel leads – assessing trading performance by site responding to trends, macro factors and latest roadmaps

• Oversee creation of commercial trading calendar continuously reviewing trading tactics to maximise sales globally and assess new, dynamic initiatives where appropriate  

• Support the broader trade team in their partnership with our operational teams such as supply chain to secure required stock, assess fulfilment timing and providing guidance for spikes or resolving issues

• Responsible for working closely with technical product leads to align the CT.com product roadmap in conjunction with other key stakeholders, determining development priorities for maximum commercial benefit and customer experience

CRM & Loyalty

• Oversee the enhancement of our long-term strategy for customer retention that will optimise lifetime value 

• Facilitate the team by providing strategic support and guidance to deliver key strategic pillars across BAU content, automated journeys, and app marketing focusing on engagement, personalisation, and multi-touch journeys. Heading into 2026 provide the Head of CRM the same support in building out their prioritisation strategy for 2026 as it aligns to the business needs and targets 

• Work closely with Head of CRM, Braze and our internal technical teams to reach personalisation at scale and optimise all tools, including AI that are both available to us or we are interested in 

• Ensure the continual leverage of our Loyalty programme (re-launched May 2025) to optimise customer lifecycle journeys and understand how to use Loyalty to stimulate increases in rewards redemption and programme engagement 

• Play a key role in our Experiments Forum to contribute to testing strategy in partnership with data insights to implement best in class test and learns

Budget / P&L Management

• Review and contribute to monthly P&L review providing supporting data and context to the numbers. Bringing any opportunities to the discussion for alignment with key senior stakeholders 

• Working closely with finance and broader team, facilitate continuous work to maximise profitability of the CT.com channel, by reducing costs and maximising revenue globally  

• Support the creation of and provide evaluation on business cases for new initiatives

• Oversee creation and management of global e-commerce budget   

• Attend quarterly strategic reviews with all 3rd party partners and focus on year round relationship management. As required support contract renewals and/or RFPs.

About you

• Proven leadership in e-commerce at Director level 

• Excellent verbal and written communication skills, with ability to work cross functionally, globally leading digital initiatives with a dynamic and nimble approach  

• Data-savvy with analytical tools (Looker, Braze preferred) 

• Inspirational leader with strategic vision and executional excellence. 

• Adaptable, collaborative, and results-driven 

• Demonstrative influencing and negotiation skills   

Who you will you be working with

CGTO, GM of Digital, Tech, Digital, Data, Marketing and many more teams.

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!