Web and Digital
- Oversee the technical management and continuous improvement of the organisation's websites, including hosting, domain, and CRM integration.
- Lead website enhancement projects and manage the relationship with external digital agencies to ensure strong ROI.
- Drive SEO performance and deliver internal training on CMS and digital tools such as GA4, GTM, and SEMRush.
- Identify and implement UX and CRO improvements, supporting campaign delivery and automation initiatives.
- Advise on digital channel optimisation and support content deployment across platforms.
- Integrate AI tools and automation to enhance user engagement and streamline digital workflows.
- Provide regular reporting and insights to improve commercial performance and customer experience.
- Champion best-practice digital activity, support team collaboration, and contribute to the organisation's strategic goal
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