Assistant Store Manager, Full-Time - Covent Garden

Reformation
London

Who we are:

Since 2009, we've been on a mission to bring sustainable fashion to everyone. Named one of Fast Company’s Brands That Matter and winning a Best Carbon Footprint award, we have big goals like being Climate Positive by 2025 , Circular by 2030 , and pushing the whole industry forward along the way. Our work has gotten love in Drapers and Sourcing Journal , and TIME wrote about how great our CEO, Hali Borenstein, is. Basically, we're saving the Earth and looking damn good doing it.

We're a global brand with 50+ stores (and counting) around the world, and our own sustainable factory in LA . We innovate across categories like accessories , swimwear , and sleepwear , and we reach millions of people with campaigns like this , this and this .

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule:

  • Available to work a minimum of 40 hours per week
  • Daily open availability across a full 7 day work week
  • Able to work flexible schedule (days, nights, weekends, & holidays if required to meet the needs of the business)

Assistant Store Manager :

No position at Reformation is about the status quo, every team member is passionate about building a company rooted in excellence. Obsessed with customers and sustainability we use tech to create a unique interaction between our customers, employees, and the Reformation brand. The Assistant Manager will help lead and execute all efforts required to achieve individual store goals. This role reports to the Store Manager.

What You’ll Do:

  • Measure and Monitor sales performance taking action to improve business performance when needed.
  • Consistently meet and exceed store sales goals.
  • Drive the execution of an elevated client experience acting as a brand ambassador - embody brand values, engage customers on the brand and share the stories of Reformation with a focus on educating on sustainability.
  • Lead the sales floor and deliver an excellent customer experience through a customer first mindset to build loyal client relationships
  • Assist customers and monitor client interaction with the team and technology, provide in the moment coaching for continuous improvement
  • Create an optimal balance of sales and service by having the right people, in the right place at the right time through effective scheduling while achieving payroll goals
  • Deliver and maintain extraordinary customer experience NPS scores.
  • Uphold consistent inventory accuracy and controls in store. Lead and train the team in store to ensure consistent deliverables.
  • Contribute to Loss Prevention in all areas of the business, set expectations and own training for the store team.
  • Assist in ownership of operational execution of store to achieve necessary revenue targets
  • Ensure facility maintenance, presentation and organization
  • Assist in merchandising presentation and concept standards utilizing retail and product reporting to regularly strategize for the customer experience and productivity of the business.
  • Provide real-time and weekly feedback on product and sales performance to Store Manager to influence allocations and the success of the business.
  • Ensure the selling floor reflects the brand and concept standards at all times, train support staff and develop talent in visual and digital merchandising.
  • Assist in managing the day-to-day performance of the retail teams, enabling progressive career development and an incredible employee experience.
  • Assist in hiring, training and development of the store team across all areas of the business.
  • Uphold consistent inventory accuracy and controls in store. Lead & train the team in store to ensure consistent deliverables.

What you’ll bring:

  • Minimum of 4 years Retail Management Experience required.
  • Experience working with a sales or retail organization and/or operationally intensive business.
  • Ability to work in a fast-paced and ever-changing environment
  • Ability to set the standard for operational efficiency, adhering to processes and systems to maximize team and business results, and identifying opportunities for improvement
  • The skills to collaborate with cross-functional partners in the pursuit of shared business outcomes
  • A proactive sense of urgency and ability to prioritize important work
  • Strong interpersonal skills and the ability to interact effectively with diverse personalities
  • Driven approach to take on new challenges with the self-motivation for your work and career that inspires others
  • Excellent communicator and team player with a passion for people
  • An effective and expedient problem-solver, strong business acumen with a keen attention to detail
  • Positive attitude and feels there is no task too small and no task too large
  • GSuite experience a plus
  • Understanding of Retail Labor Laws
  • References required

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is £34,000 - £40,000 per year, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

Benefits & Perks:

  • Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
  • We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
  • We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
  • We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
  • You’ll get access to fertility care support through Carrot , and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
  • We care about the causes our employees care about so we donate to community efforts on a yearly basis.
  • We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.

Still don’t know if you should apply? We get it— studies show that many women and individuals from historically underrepresented communities hold back from applying unless they meet every single requirement. At Reformation, we’re all about growth, not gatekeeping. If you’re passionate about the role and excited about making fashion more sustainable, we’d love to hear from you. If this role doesn’t totally excite you, consider applying to our general application.

Want some more?! - Sustainability , Forbes , Fast Company

California Applicant Privacy Notice found here

Posted 2026-06-27

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