Central Sales Executive

Location: London (Hybrid, min 3 days in Office)
Salary: 30,000 - 35,000
Reports to: Head of Sales

Career Development Framework: Individual Contributor 2 ( The focus is to operate more autonomously, with some clear direction when required, and starting to be consistent in terms of your outcomes).

Work.Life is a flex workspace provider for businesses who care about people.
We believe that happy teams deliver measurable benefits for businesses. That’s why everything we do, from workspace design to delivering a best-in-class personal service, is designed to create happy working environments. We have shared workspaces across London, Reading and Manchester; with 8,000+ members; and an amazing team of nearly 70 Work.Lifers who share our ambition to redefine the workspace experience for the better.

About the Role

The Central Sales Executive plays a key role in building the early stages of our sales pipeline. This is a position focused on consistency, quality of outreach, and creating strong first impressions with prospective members.

You will be responsible for generating interest, qualifying opportunities, and ensuring that the right conversations are passed through to the sales team at the right time. The role sits at the centre of our sales activity, connecting marketing, partnerships, and direct outreach into a steady and reliable flow of opportunities.

What You’ll Be Responsible For

Pipeline Generation and Outreach

• Build and maintain a consistent pipeline of qualified leads through outbound activity and inbound follow-up

• Make first contact with prospective members, agents, and referral partners to introduce our spaces and proposition

• Create interest and momentum through thoughtful, well-paced outreach

Qualification and Handover

• Qualify early-stage enquiries to assess fit against key criteria such as budget, timing, and requirements

• Ensure only relevant, well-understood opportunities are passed to Sales Managers

• Book tours and introductory conversations that are well-prepared and set up for meaningful engagement

Partnership and Relationship Development

• Develop and maintain relationships with brokers, agents, and referral partners to support ongoing lead flow

• Stay close to these relationships over time, ensuring we remain front of mind and easy to work with

• Identify opportunities to strengthen partnerships and improve the quality of referrals

Your Skills

• Relationship Building: You have experience initiating conversations with new contacts and building trust quickly, whether through sales, partnerships, or customer-facing roles.

• Commercial Awareness: You understand how to assess whether an opportunity is worth pursuing and have experience qualifying leads against clear criteria.

• Communication: You are confident reaching out across different channels and can adapt your tone depending on the audience, from prospective customers to professional partners.

• Organisation and Discipline: You have worked with CRM systems and understand the importance of accurate, consistent data in tracking pipeline and performance.

• Consistency and Resilience: You are comfortable working towards activity and output targets, maintaining a steady level of outreach and engagement over time.

Who This Role Is For

This role is well suited to someone who enjoys the early stages of sales, where momentum is built through consistent outreach and thoughtful qualification. You take satisfaction in opening doors, starting conversations, and creating opportunities that others can take forward.

You are comfortable with a level of repetition in your day-to-day work, and you understand that quality outcomes come from consistent and disciplined activity over time. You are naturally curious about people and businesses, and you approach conversations with a genuine interest.

You value structure, are organised in how you manage your pipeline, and take ownership of keeping systems accurate and up to date. You are motivated by contributing to a wider team goal, even when you are not the one closing the deal.

Who This Role May Not Be For

This role is less suited to someone who is primarily motivated by closing deals end-to-end, or who prefers working on a small number of high-value opportunities over building a broad pipeline.

It may also feel less engaging if you are looking for a role with high variety day-to-day, as success here comes from consistency and repetition rather than constant change.

If you prefer unstructured environments or are less inclined towards process, data tracking, and CRM discipline, this role may feel restrictive over time.

Why you’ll love Work.Life

Work happiness is our passion, and this starts with our own team. We offer a supportive working environment, plenty of training and development opportunities, competitive salary, monthly wellness package, team joy budget, quarterly socials and more, so you can work happier.

At Work.Life , we’re committed to providing an inclusive environment for our team and our members, as we believe that diversity breeds a more innovative, creative, and caring culture.We’re an equal opportunity employer. Everyone who applies to Work.Life will be considered for employment without attention to race, age, ethnicity, religion, sexual orientation, gender, family or parental status, or disability status. Ready to join the Work.Life way? We’re excited to hear from you. Here’s our Privacy Policy – by applying for this job you accept how we will use your data.