Digital & Social Media Specialist

Located in the heart of the City, Eataly London is a diverse, multi-outlet operation that harmoniously combines retail, restaurants, bars, and various other departments to create an exceptional guest experience. As part of the Eataly London team, you'll contribute to our mission of sharing the rich flavours and traditions of Italy with our guests while fostering a vibrant atmosphere for friends and families to gather. Founded in Northern Italy in 2007, Eataly has since expanded its unique stores and concepts to 14 countries across 3 continents. Each location is dedicated to sharing our core ethos of EAT, SHOP, and LEARN.

Role : Digital & Social Media Specialist

Location: London EC2M 3YD (Fully On-site – no hybrid or remote work available)

Contract Type : full-time

Eataly London is seeking a talented and motivated Digital & Social Media Specialist to support the execution of our digital marketing strategy and elevate our brand presence across all online platforms.

This role is responsible for the creation, management, and performance analysis of engaging content that aligns with our brand values and business objectives. Working closely with departments across the business, the successful candidate will contribute to the delivery of high-quality digital activations, campaigns, and influencer partnerships, both locally and in alignment with our global marketing team.

Key Responsibilities:

• Support the development and implementation of integrated digital and social media strategies across all platforms
• Create, schedule, and publish compelling visual and written content across Instagram, TikTok, Facebook, and other relevant channels
• Manage a rolling two-week content calendar, ensuring consistency and alignment with marketing goals
• Capture high-quality photography for newsletters, web content, and in-store use using company equipment
• Write clear and engaging copy for web, newsletters, and social media
• Analyse and report on digital campaign and social media performance, providing actionable insights
• Coordinate influencer outreach and manage booking logistics in collaboration with the PR agency
• Work in alignment with Eataly’s global social media team on paid media campaigns and content direction
• Monitor industry trends and competitor activity to inform content strategy and enhance performance
• Contribute creative ideas to help grow brand reach and engagement
• Support the Marketing Manager and wider team on brand events, activations, and VIP visits as required

• Bachelor’s degree in Marketing, PR, Digital Communications, or related field
• Demonstrated experience in managing digital and social media content and communications
• Working knowledge of paid media platforms (Meta, Google Ads) is beneficial
• Experience within the hospitality or retail sector preferred
• Excellent project management and organisational skills
• Strong writing and communication abilities with attention to detail
• Fluent in written and spoken English
• Ability to collaborate effectively across departments and with external partners
• This is a fully on-site position based at our London location. We do not offer hybrid or remote working arrangements for this role. Flexibility is required for occasional evenings, weekends, and holidays in line with business needs
• Must have the right to work in the UK

THE PERKS OF BEING AN EATALIAN...

• 30-day holiday allowance that increases with the length of service (pro-rata).
• Free meal on shift.
• Internal career progression and global opportunities across the Eataly stores.
• 20% employee discount across retail, bars, and restaurants.
• Discounted Gym memberships.
• WeCare - a health platform offering access to 24/7 GP, Financial, Mental and Physical well-being.
• MyEataly - our own benefit portal offering you free discounts, rewards, and cashback programs.
• "Refer a Friend" and earn up to £300 per person.
• Cycle to work scheme.
• No interest technology loans.
• Employee assistance program.
• And much more available through our benefits platform.