Influence Manager (Hiring Immediately)

Influence Manager

Department: Influence Location: London Contact type: 12-Month Fixed Term Contract Full Time/Part time: Full Time Reporting into: Business Director

About the Role

WPP Onefluence is seeking a dynamic and trend-savvy Influencer Marketing Manager to join our team dedicated to L'Oréal. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives . You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results.

In this role, you will manage influencer campaigns, which includes identifying , implementing, overseeing, and reporting on them. Responsibilities entail maintaining an updated influencer database and keeping informed about cultural trends and customer attitudes.

The ideal candidate should be self-motivated, ambitious, and possess strong social media interest, relationship-building skills, and stakeholder management experience. Proven ability to integrate digital and social media into campaigns is essential. Additionally, management skills for clients, internal teams, and projects are necessary to ensure timely and strategic alignment with L’Oreal brands.

Overall, y ou will be passionate and enthused about all aspects of influencer marketing, providing insights and perspective on cultural, platform and social trends that can drive inspiring client work consistently. The ideal candidate will be self-motivated, action-oriented, and ambitious, with a positive can-do attitude.

Strategy & Planning

• Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives .

• Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals.

• Collaborate with brand, social, PR, and e-commerce teams to integrate influencer activity into wider marketing campaigns.

• Manage annual and campaign budgets for influencer marketing initiatives.

Influencer Relationship Management