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Retail And Wholesale Marketing Assistant

DR. MARTENS
London
Dr. Martens is a globally recognisable and culturally influential British brand, with over 60 years of rich heritage. As brand custodians, we are lucky to work for a dynamic, thriving, and ethical business, with people from diverse backgrounds, who bring their true selves to work, and where anyone can grow their career. We are guided by three core values that are at the heart of everything we do: be yourself, act courageously, and show you care. They make us who we are and inspire us to push boundaries, embrace our individuality, and stand up for what's right. THE GIG We're looking for a highly organised, proactive and creative individual to join our UK Marketing team as the Retail & Wholesale Marketing Assistant. In this role, you’ll be a key member of a fast paced, creative and hard-working UK Marketing team. Working closely with the Retail & Wholesale Marketing Manager, you’ll help shape and bring to life high impactful marketing plans across our Wholesale, DTC Retail and Distributor partners both online and instore. From generating fresh ideas to supporting the roll out of exciting activations, you’ll be hands on at every step of the way, turning the big picture strategies into memorable on brand moments. You’re a confident communicator who’s great at building strong relationships as well as maintaining them, whether it’s collaborating with internal teams or working closely with external partners. Your passion for creativity, detail and teamwork will help bring our Global and EMEA marketing strategy to life, making sure every campaign captures the energy and excellence our brand is known for. MANAGER SUPPORT AND CO-ORDINATION:
  • Assist in implementing UK Wholesale & EMEA Distributor Marketing activations prioritising key Brand & Product stories to ensure Commercial & Brand targets are delivered.
  • Communicate the seasonal marketing calendar of activity with Wholesale & Distributor teams
  • Share seasonal plans with partners on a seasonal basis
  • Identify and address any issues & opportunities using consumer insight, customer info & commercial acumen.
  • Engage local partners and agencies during key commercial periods & Product launches.
WHOLESALE ACTIVATION:
  • Collaborate with EMEA and UK teams to ensure consistency and activate marketing campaigns around key stories and growth pillars.
  • Support with bringing campaigns to life across retail and digital channels making sure they are aligned with the overall brand calendar; key product story launches and peak commercial moments to improve brand and product visibility at key calendar moments
  • Support the Retail and Wholesale Marketing Manager with activations with key strategic partners.
  • Work with key UK & EMEA stakeholders to implement staff incentives, Product training for specific wholesale partners
  • to oversee management of Myagi platform.
  • Support with the implementation of experiential activity where suitable with wholesale accounts.
  • Support with the implementation of POS and fixtures programmes with UK commercial wholesale partners
  • Liaise with VM to ensure UK Wholesale alignment and consistency with DTC
DISTRIBUTOR ACTIVATION:
  • Distribute and monitor the use of seasonal digital assets to ensure alignment with our partners.
  • Support 3rd party store openings to drive awareness of the brand in key locations.
  • Develop relationships with dedicated Distributor marketing teams to support transitioning markets
  • Ensure best practice from EMEA marketing is shared and adhered to throughout each season
  • Ensure Distributor plans meet brand guidelines and have approval from Global and EMEA creative teams
RETAIL ACTIVATION
  • Support the Retail & Wholesale Marketing Manager with the activation of seasonal plans & activations aligned to key stories
  • Working cross functionally with the VM team & EMEA Brand Marketing Manager to ensure retail activations are on brand and brought to life
BEACON STORE SUPPORT
  • Support brand activations in the beacon store when required, helping to drive brand energy and customer engagement
REPORTING & ADMIN:
  • Collate clippings and coverage from activations monthly.
  • Weekly reporting to support the weekly EMEA trade deck
  • Be aware of commercial and trade news/ press and market insight and share internally as appropriate.
  • Share activation summaries, marketing calendars and reports with internal teams and account managers.
  • Collaborate and contribute to monthly / seasonal reports and ensure circulation with key stakeholders.
  • Monitor calendars to ensure they are tracked and in line with projections and managed in a timely manner
  • Provide general support to the Retail & Wholesale Marketing Manager, UK Marketing team and wider EMEA Marketing team as and when required across all the aspects of seasonal plans.
  • Supporting with product ordering
THE STUFF THAT SETS YOU APART
  • Experience in Fashion/Footwear Marketing with expertise in wholesale.
  • Consumer centric curiosity that burns into every decision you make.
  • A self-starter, organised and pro-active – not afraid to get stuck in!
  • Culturally attuned with a strong understanding of London and the rest of the UK.
  • Finger on the pulse – creative and industry network beneficial.
  • A strong digital and data- led approach with confidence in analysis and interpretation of results
  • Able to collaborate and engage across multiple departments, stakeholders, and customers.
  • Good understanding and experience in Brand Comms & Experiential Marketing.
  • A Good understanding of the competitive landscape in the UK mainly, but EMEA also.
  • Ability to work with internal and external partners and form relationships
  • Proficient in PowerPoint, Excel, and Word
  • Ability to implement marketing activations with partners and project manage across multiple channels and customers.
  • Management of multiple Products within a brand portfolio
WHAT’S IN IT FOR YOU?
  • Welcome to the family free pair of Docs
  • Hybrid working, 3 days in office and 2 days WFH
  • 65% off all Docs
  • Award-winning ‘Buy As You Earn’ Dr. Martens share plan
  • Private healthcare
  • A dedicated culture team
  • 2 paid volunteer days per year
Are you ready to fill your boots? Apply now. #LI-FQ1 YOUR FUNDAMENTAL QUALITIES It’s never just a job at Dr. Martens. It’s a way of life. We live and breathe our Fundamentals - INTEGRITY. PROFESSIONAL. PASSIONATE. TEAM PLAYERS. They define who we are and how we get the job done. We believe each role is as unique as the person who does it.
Posted 2025-08-19

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