VP & GM of Europe

Why Valvoline Global Operations?


At Valvoline Global Operations , we’re proud to be The Original Motor Oil , but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco , one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values— Care, Integrity, Passion, Unity, and Excellence —are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.

When you join Valvoline Global , you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

Job Purpose

The General Manager Europe is responsible for the overall leadership, growth, and profitability for VGO, executing a harmonized strategy developed in partnership with the EMEA leadership team. This role functions as a General Manager for the European countries, overseeing Sales, Marketing, Pricing.

The role will drive revenue growth, market expansion, and operational excellence across all European countries while managing the go-to-market strategy including eCommerce, direct sales, and indirect distribution channels. This executive plays a pivotal role in managing P&L performance, overseeing multi-channel sales execution, and developing customer and market strategies across Installer, Do-It-For-Me (DIFM), Direct Customers, Lubricants Distributors, OEMs and Retail (Express Care) channels throughout Europe.

The GM, Europe will lead a high-performing team of sales executives, sales leaders, and professionals, ensuring alignment with Valvoline Global’s business strategy. This role also focuses on executive key account management, handling relationships with large-revenue installers and automotive service centers, OEMs and large corporate customers, optimizing sales operations, improve customer experience and create value for customers. This role will also balance direct management for certain functions and indirect influence for other global functions falling within the leadership purview.

Reporting directly to the SVP, GM, EMEA and partnering closely with the GM, MEA, this leader is accountable for delivering regional growth, operational efficiency, and financial performance while maintaining cost discipline and effective expense management.

How You Make an Impact (Job Accountabilities)

Strategic Leadership & Business Growth

• Execute against the regional business strategy aligned with the broader regional and global objectives, targeting double-digit revenue growth.
• Own the P&L for Europe, ensuring financial performance, revenue targets, and profitability goals are met or exceeded.
• Drive brand marketing, pricing strategies, and product training initiatives to drive market penetration and customer engagement.
• Lead the Retail, distribution, and direct sales channels, optimizing go-to-market strategies for varying market conditions.

Commercial & Sales Leadership

• Execute a European sales and go-to-market strategy to maximize revenue and market share.
• Oversee channel strategy development, ensuring a balance between direct sales, distributors, and eCommerce platforms.
• Strengthen relationships with key customers, distributors, and partners to enhance market share and brand presence.
• Manage and monitor pricing strategy across Europe to maximize profitability while maintaining competitiveness.

Marketing & Brand Development

• Ensure a consistent and powerful brand presence across all European markets, in harmony with the broader EMEA region.
• Ensure product training, marketing campaigns, and customer engagement initiatives are applied with the appropriate regional relevance
• Utilize data-driven insights to optimize marketing investments and ROI.
• Develop innovative customer engagement programs to build loyalty and brand equity.

Organizational & Cross-Functional Leadership

• Lead a high-performing, matrixed organization, collaborating with Operations, Finance, HR, and Legal to ensure smooth execution of regional business initiatives.
• Work closely with the regional EMEA team to align European operations with the broader regional and global corporate vision.
• Drive talent development, succession planning, and cultural alignment across all European markets.

Operational & Financial Management

• Partner with Operations and Supply Chain teams to optimize regional supply, distribution, and logistics.
• Work with Finance to ensure compliance, risk management, and financial control across all markets.
• Drive cost efficiency and resource optimization without compromising growth objectives.

What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)

• 15+ years of leadership experience in a multinational company, preferably within EMEA markets (spotlight on the EU countries), including experience operating at an executive level.
• Proven track record of leading a $0.5B+ revenue business unit or region with P&L accountability.
• Experience managing a complex, multi-country, multi-channel sales model, including direct sales, distribution, and eCommerce.
• Strong leadership in Sales, Marketing, and Pricing.
• Experience leading a high-performing, matrixed organization while partnering with Operations, Finance, HR, and Legal to ensure smooth execution of business initiatives.
• Deep understanding of European business dynamics, regulatory environments, and cultural diversity.
• Exceptional strategic thinking, commercial acumen, and execution skills.
• Strong people leadership capabilities, including collaborating, influencing, and negotiating at a senior level.
• Ability to drive innovation, digital transformation, and business expansion.

Competencies Desired

• Strategic Leadership: Ability to set and execute business strategies aligned with corporate goals.
• Commercial & Financial Acumen: Deep understanding of P&L management, pricing, and cost control.
• Sales & Marketing Excellence: Proven success in sales execution, marketing strategy, and customer engagement.
• Negotiation & Key Account Management: Strong relationship-building and negotiation skills with major customers.
• Sales Operations & Training: Experience leading sales enablement and CRM.
• Expense & Cost Management: Track record of managing budgets and optimizing costs without compromising growth.
• Executive Presence & Communication: Ability to influence stakeholders and drive results across the organization.

Working Conditions / Physical Requirements / Travel Requirements

• Corporate office setting; climate-controlled environment.
• Must be able to work extended hours as needed to meet business objectives.
• Significant travel required (>60%)
• Requires prolonged periods of sitting and working on a computer.

Valvoline Global is an equal opportunity employer . We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

• Email : [email protected]

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 1586