Brand Marketing Manager
European Scope | Premium Retail & Lifestyle Brand
Resending the focus points here as well:
The focus should be on Event Execution, not on Brand Strategy.
An exciting opportunity has arisen for an experienced Luxury Brand Marketing & Events Manager to join a globally recognised premium retail and lifestyle business supporting high-profile campaigns, experiential activations and customer engagement initiatives across multiple European markets. This is a senior-level position focused heavily on luxury event execution, experiential marketing and complex project delivery rather than pure brand strategy. The successful candidate will be responsible for leading and delivering elevated brand experiences across retail and omnichannel environments, ensuring exceptional execution at every touchpoint. We are looking for a highly polished and commercially minded individual with proven experience within luxury or premium brands. You will be confident managing large-scale projects, navigating complex stakeholder environments and driving initiatives forward with minimal direction in a fast-paced and evolving business. This role requires someone who can balance creativity with operational excellence whilst maintaining impeccable attention to detail and delivering premium customer experiences aligned to luxury brand standards. Key Responsibilities
- Lead the planning and execution of luxury events, customer activations, hospitality experiences and premium brand initiatives across European markets
- Deliver large-scale projects from concept through to execution and post-event analysis
- Manage complex event logistics and operational delivery ensuring flawless execution across all touchpoints
- Partner cross-functionally with internal departments including Creative, Retail, Operations, Finance, Procurement and external agencies/vendors
- Build and manage strong relationships with suppliers, venues, production partners and stakeholders
- Drive elevated customer experiences through innovative experiential marketing initiatives
- Oversee invitations, branded collateral, gifting, staffing, AV requirements, inventory management and event production
- Support seasonal campaigns and omnichannel brand initiatives across physical and digital channels
- Ensure all projects align with premium brand standards and customer expectations
- Contribute to budget management, purchase orders, reporting and financial tracking
- Support internal communications and campaign roadmaps across the wider business
- Identify opportunities to enhance engagement, awareness and customer loyalty through impactful brand experiences
- Proven experience within luxury events, experiential marketing or premium brand marketing environments
- Strong background delivering high-profile events and complex marketing projects across multiple stakeholders
- Experience operating at a senior level within fast-paced luxury, fashion, retail or lifestyle sectors
- Excellent communication, negotiation and influencing skills
- Highly organised with exceptional attention to detail
- Able to confidently manage ambiguity and independently lead projects from start to finish
- Commercially aware with strong stakeholder management experience
- Calm, polished and solutions-focused under pressure
- Passionate about premium customer experiences and luxury brands
- Strong project management and operational delivery skills
- Advanced PowerPoint and Excel skills
- Experience working within omnichannel retail or premium consumer environments preferred
- Additional European languages are advantageous
- Opportunity to work within a globally recognised premium retail and lifestyle environment
- Exposure to large-scale European campaigns and luxury brand experiences
- Collaborative, ambitious and creative culture
- Hybrid working environment
- Excellent opportunity for career growth within a fast-paced international business
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