Group Creative Lead

Group Creative Lead

Hybrid Working with H.O in London

£55k

Our client is seeking a Group Creative Lead to shape and deliver a compelling creative vision across multiple international markets. This is a unique opportunity for a strategic and hands-on creative leader who can define brand expression at a group level while still contributing directly to key campaigns and initiatives.

Initially, the role will combine creative leadership with hands-on execution , particularly supporting priority campaigns in the UK. Over time, the focus will increasingly shift towards scaling creative capability, systems and governance across the group as the business expands into new markets.

Key Responsibilities

Creative Strategy & Brand Leadership

• Define and evolve the group-wide creative vision and brand expression across current and future markets

• Act as brand custodian, ensuring consistency while allowing for local market relevance

• Translate brand strategy into clear creative principles, design systems and brand guidelines

• Champion best-practice design thinking and innovation across the organisation

Creative Leadership & Team Development

• Lead, mentor and develop designers across multiple markets

• Build a collaborative, high-performance creative culture

• Set clear workflows, expectations and quality standards

• Partner with marketing leaders to prioritise projects and balance group and local needs

Scalable Systems & Ways of Working

• Develop scalable creative systems, templates and asset libraries

• Improve briefing, prioritisation and workflow processes

• Ensure efficient use of internal teams and external creative partners

• Work closely with digital and communications teams to align creative execution across channels

Creative Direction & Execution

• Lead creative direction for key campaigns and brand initiatives

• Provide oversight and approval for major campaign work across markets

• Ensure all creative output meets brand, quality and accessibility standards

• Contribute hands-on design support when required across digital, social, CRM, print and experiential channels

Collaboration & Market Expansion

• Partner closely with digital, communications, insights and local marketing teams

• Support expansion into new markets through clear creative playbooks and frameworks

• Help new markets launch with strong brand alignment and consistent creative execution

Agency & Stakeholder Management

• Support the management of external creative agencies, ensuring high-quality deliverables are delivered on time and within budget

• Build strong relationships with senior stakeholders across local and group teams

Additional Responsibilities

• Contribute to wider brand and marketing leadership discussions

• Present at internal events, roadshows or conferences when required

• Act as an active role model within the organisation

Skills & Experience

• Proven experience in a senior creative leadership role combining strategy and hands-on execution

• Strong background in brand-led design across digital and physical channels

• Demonstrated ability to deliver high-quality creative work while leading and mentoring teams

• Experience building scalable creative systems, frameworks or design operations

• Confident stakeholder manager with strong influencing skills

• Highly proficient with Adobe Creative Suite (Figma and AirTable advantageous)

• Excellent organisation, communication and time management skills

• Collaborative, proactive and solutions-focused mindset

• Passion for health, fitness or wellness brands is advantageous

Your recruiter for this role is Cam Bridger, Account Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency, specialising in hundreds of fitness jobs like these. Cam is a health and fitness recruitment specialist for the whole fitness sector and if keen to considered please ‘apply now’.

Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.