Programmatic Senior Account Manager

LONDON, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £48,000-£54,500 . Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

The Programmatic Senior Account Manager is a leadership role within the Programmatic team, ideal for an experienced and strategic professional with a deep passion for digital marketing. You will be responsible for the overall success of a portfolio of major client accounts, leading on strategy, execution, and client relationship management, with the support of a dedicated team.

A crucial aspect of this role is to drive operational excellence, shaping scalable processes and defining programmatic best practice, including how we work with the Croudie Network. You will also be a leader and mentor, with direct line management responsibility for Programmatic Executives and Managers. This position requires a strategic mindset, advanced technical knowledge, exceptional client management skills, and a proven ability to lead a team to success.

RESPONSIBILITIES

Key responsibilities include, but are not limited to:

Campaign Management

• Overseeing the day-to-day implementation of programmatic campaigns, ensuring your team delivers excellence in execution and reporting.

• Acting as an agency leader in the use of tools such as DV360, Amazon DSP, Stackadapt, The Trade Desk, and CM360.

• Working closely with a range of trusted partners to support and enhance programmatic campaigns, playing a key role in developing these relationships.

• Strategic planning of programmatic campaigns to ensure they align with and deliver against client objectives.

Data & Reporting

• Ensuring the effective measurement of campaigns, providing insightful reporting that demonstrates value and drives strategic decisions.

• Guaranteeing that all client reports and deliverables are completed accurately and delivered on time by your team.

• Championing the sharing of learnings with the wider Programmatic, Paid Social, PPC, and Analytics teams to improve cross-channel performance.

• Analysing complex data sets to identify strategic opportunities and provide actionable recommendations to clients.

Croudie Network & Internal Processes

• Playing an active role in defining programmatic best practice and creating scalable processes to improve team efficiency.

• Innovating new technologies and ways of working, monitoring market trends to support internal growth and contribute to the tech roadmap.

• Staying up to date with new market tools and programmatic opportunities, sharing knowledge and driving adoption within the wider team.

• Advocating for knowledge sharing and drive the delivery of cross-channel processes and tools.

Client Service & Team Support

• Direct line management of Programmatic Executives and Managers, leading their development through regular 1:1s and performance reviews.

• Providing direction and guidance to your team to ensure the highest standards of communication and client service are maintained.

• Mentoring new team members to help them become operational in their roles quickly and efficiently.

• Contributing to the new business process and oversee the delivery of sales support from the team when required.

PERSON SPECIFICATION

• Extensive experience in Programmatic advertising, with advanced, hands-on mastery of platforms including DV360, The Trade Desk, Amazon DSP, and CM360.

• Proven track record in leadership, with experience in direct line management and the professional development of junior and mid-level team members.

• Strategic mindset with the ability to design and execute complex programmatic roadmaps that deliver against high-level client objectives.

• Exceptional client service and relationship management skills, with the ability to lead senior stakeholder conversations and maintain high standards of communication.

• Analytical mind with the ability to interpret complex data sets and translate them into actionable strategic recommendations.

• Experience in defining best practices, building processes, and driving team efficiency.

• Strong collaborative skills, with a proven ability to work effectively with external partners and across internal channels such as PPC, Social, and Analytics.

• Exceptional organisational and multitasking abilities, with a focus on overseeing multiple major client accounts simultaneously.

• Strong attention to detail, ensuring total accuracy in campaign execution, data measurement, and client reporting.

• Clear passion for digital innovation, with a proactive approach to monitoring market trends and adopting new programmatic technologies.

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years

• 25 days holiday a year

• Discretionary annual performance based incentive

• Sale commission

• Recruitment referrals bonus

• Health & Wellbeing contribution

• 2 Recharge Days each holiday year

• Ride to Work scheme

• Railcard

• Season Ticket loan

• Home office chair and home office screen

• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee

• Weekly treat: Enjoy a complimentary lunch on us every week

• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave

• Life insurance and income protection

• Medical Cash Plan

• Pension

• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)

• Peer to peer recognition scheme 'bonusly'

• Team off-sites/regular socials

• Year-round holiday parties

• Flexible working options

• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact