B2B SaaS Product Marketer

Reapit – Who are we?

Reapit is the original end-to-end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents build relationships and grow their businesses for more than 25 years. Our technology empowers property professionals across Europe, the Middle East, Australia, and New Zealand to work with buyers, sellers, tenants, and landlords to deliver a dream home experience.

Worldwide, over 78,000 agents across more than 15,000 branches use Reapit to run their businesses, manage properties, collect rent, engage clients, and provide outstanding customer service every time.

What you’ll be doing

B2B SaaS Product Marketers are the subject matter experts for Reapit products and solutions responsible for the delivery of strategy, internal and external product communications and messaging, leading go-to-markets, influencing product adoption, enabling customer facing teams and providing customer feedback loops to support product delivery. The function contributes to delivering opportunities for up-sell, cross-sell, acquisition and retention initiatives.

The B2B SaaS Product Marketer for the UK & Ireland is the product evangelist for Reapit in this region and plays an integral role in organising product launches and feature releases. They are cognisant with competitors, and well-versed about our customer.

The role has key relationships with the wider Product and the Global Marketing team to develop innovative campaigns and initiatives that drive demand. They build close connections with Sales and Account Management/ CSMs and Management.

An attention to detail and eye for quality are critical to success in this role, along with an ability to grasp and present our value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. This is a role that requires strong diplomatic skills, including a sense of when to push back and when to dive in.

Reporting to the Senior Product Marketing Manager, the main responsibilities will include:

• Plan and project manage the product launch (GTM) of new products and features including determining the internal/external release in conjunction with product development
• Develop strategies and project manage campaigns to support up-sell, cross-sell, expansion and retention opportunities.
• Partner with the wider marketing team to support initiatives for new business acquisition.

• Effectively translate technical feature details into benefits for our users
• Compile and share market intelligence from customer insights and to industry, market and the competitor landscape via direct/indirect interactions with customers, prospects, partners, competitors and internal staff
• Develop and refine customer personas, their decision making and behaviour to inform and support sales and marketing initiatives.

• Collaborate with sales leadership, product management and marketing communications to develop product positioning and value-based messaging that resonates with target buyer personas
• Position sales and customer facing teams to sell by building effective sales enablement tools i.e. slide decks, competitive positioning, FAQs and hosting campaign enablement sessions as required.
• Assist with the delivery of product marketing content including working with marketing to produce; blogs, web pages, product sheets, social/blog posts, video scripts, white papers, in app notifications and other content to support campaigns for field and demand.
• Deliver customer operational communications as required by internal stakeholders
• Report on project status/content performance and continually improve our product GTM and campaigns
• Ensuring areas of non-conformance are escalated to Management

• Continually review work practices and recommend ways in which practice, systems and/or processes can be automated and improved
• Participate in activities that address improving performance and actively promote improvement

Who we’re looking for

• 1 to 4 years' experience in a software/ or B2B SaaS marketing role (preferred, but not essential)

• 3+ years product marketing, product or campaign management experience
• Bachelor Degree in Business, Marketing or Communications
• Experience planning, developing, and executing on marketing campaigns
• Experience using AI tools for process management in marketing.
• Experience working cross-functionally with product and sales teams to launch campaigns in market
• Proven ability to create content that translates technical concepts into value-focused messaging that resonates with customers
• Excellent interpersonal and communication skills (both verbal and written)
• Self-motivated, able to work autonomously and as part of a team to manage projects to completion
• Great stakeholder management skills

What’s in it for you?

At Reapit, flexibility really means flexibility. This is a hybrid role with occasional time in our London Farringdon office, and sometimes an early start to connect with our ANZ team, but always balanced with trust and autonomy in how you work.

We’re offering the chance to really make a difference here at Reapit and the opportunity for personal growth is very real. You’ll feel part of a special team. You can expect a highly competitive salary and some great benefits, including:

• 5.5% employer pension contribution
• 20 days annual leave (plus a day for your birthday) increasing by a day for every year worked
• Business permitting, we’re closed over Christmas and New Year, to give you time back to your friends and family
• Formal and in-house training for your L&D plus access to Go1 – the worlds largest online learning library
• Health benefits including Gym Flex via Benenden Health, annual flu vaccinations and many others
• Season ticket loan
• Regular local and companywide social events including Tucker Thursday - mouth-watering cuisine delivered straight to the office doors once a month!
• Opportunity to participate in retail benefits and savings via our Benefits partner, Zest!

Don’t tick all the boxes? Neither do we

We care about our industry and want it to become a more inclusive and diverse place to work. So, we’re driven by hiring not only by experience and relevance for the role but by sharing our values and the right attitudes and behaviours for success.

We are committed to Equal Employment Opportunity through attracting and retaining a complementary team of employees and building an inclusive environment for all.

We feel we have an empowering environment where everyone is supported and respected, and we want you to feel this too. We welcome new ideas, thinking and approaches, whilst listening to all our employees.