Commercial Director- Financial Services

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.


Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 2,200 global colleagues.

About Valuedynamx
Valuedynamx helps financial institutions, loyalty programmes, and merchants drive revenue and engagement through a global loyalty-commerce network. Customers earn and spend rewards—including cashback, points, and eGifts—across relevant, targeted categories. Solutions include card-linked offers, eGift redemptions, and behavioural incentives.

Role Overview

The Commercial Director – Financial Services leads the commercial strategy for Valuedynamx’s FS vertical. This role is responsible for revenue growth, client acquisition and retention, and strategic partnerships with banks, card issuers, and payment networks. The role requires strong alignment with internal teams—Retail Partnerships, Product, and Proposition Leads—and Collinson’s wider commercial functions to deliver market-leading loyalty propositions.

Key Responsibilities:

• Commercial Strategy: Define and deliver the FS commercial plan in line with growth targets and market trends.
• Client Management: Build and manage relationships with key FS clients and partners. Lead commercial negotiations and long-term planning.
• Revenue Growth: Drive revenue and margin via pricing strategies and value-based propositions.
• Cross-Functional Alignment: Collaborate with Retail Partnerships and Product teams to shape merchant offers and roadmap priorities.
• Innovation & Market Insight: Monitor FS trends, loyalty, payments, and regulatory developments to identify new opportunities.
• Leadership: Lead and develop a high-performing commercial FS team across Business Development and Client Success.

Key Metrics:

• Achievement of FS revenue, margin, and growth targets
• Strategic pipeline execution, especially across Tier 1 banks in the UK/EU
• Client satisfaction (NPS, retention, programme engagement)
• Measurable impact on product strategy and market approach
• Increased Valuedynamx visibility and competitive differentiation in FS loyalty

Experience & Skills required:

• 10+ years in FS or loyalty/rewards commercial roles, ideally with banks or FS providers
• Strong track record in building strategic partnerships and delivering growth
• Deep knowledge of loyalty ecosystems, card-linked offers, and customer engagement in FS
• Skilled in commercial modelling, negotiation, and senior stakeholder management
• Familiarity with global financial regulation and data privacy standards
• Proven leadership and cross-functional collaboration ability

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at [email protected]