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Senior Account Manager (B2B & Tech Marketing)

Michael Page
City of London, Greater London

- Lead integrated B2B programmes across brand, content, digital, performance, and ABM.

- Map customer journeys and content strategies across the full B2B funnel (awareness, demand, lead

gen, nurture, pipeline, revenue)

- Shape briefs and run briefing sessions for creative, strategy, and content teams; ensure outputs are

on-brief, on-time, and on-budget

- Plan and manage performance marketing activity; define KPIs, track and optimise for outcomes

- Work with our paid media partner agency-briefing, QA'ing plans, monitoring performance, and

ensuring media and creative work together

- Build commercial proposals, price confidently, scope Statements of Work, and manage budgets,

margin, and forecast accuracy

- Report on results with clear narratives, insights, and next steps; present confidently to senior

stakeholders

- Develop account plans and identify upsell/cross-sell opportunities to drive account growth and client

value

- Create and curate content for social (e.g. LinkedIn) to support client and agency presence; contribute

to case studies and thought leadership

- Use AI tools to accelerate research/insights, content drafting, QA, data analysis, and workflow

efficiency-while maintaining quality standards

- Support new business with credentials, proposals, and pitches as needed

- Mentor Account Executives/Managers and help uplift delivery standards across the team
Posted 2025-09-03

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