National Account Manager, Wholesale & Convenience

National Account Manager, Wholesale & Convenience

£55-65k + benefits

London

Title: National Account Manager, Wholesale & Convenience

Location: London (3 days a week)

Salary: £55-65k + benefits

This leading global drinks business is recognised for their diverse portfolio of iconic and innovative brands enjoyed by millions of consumers worldwide. With operations spanning international markets, they are committed to quality, sustainability, and growth — both for their brands and for their people. Their success is built on a passion for beverages, strong customer partnerships, and an entrepreneurial spirit that drives us to lead and shape the drinks industry.

Role Overview

They are seeking a highly motivated and commercially focused National Account Manager (NAM) to join the Wholesale & Convenience team. This role will be responsible for managing and developing key customer accounts across the wholesale and convenience channel, driving profitable growth, building strong relationships, and delivering against agreed business objectives.

Key Responsibilities

• Account Management: Own and manage relationships with national wholesale and convenience customers, acting as the main point of contact.
• Commercial Delivery: Deliver against sales, volume, and profitability targets while maximising opportunities for growth.
• Joint Business Planning: Lead annual and ongoing customer business planning, negotiating trading terms, promotional plans, and investment to achieve mutual objectives.
• Category Development: Work closely with Category and Marketing teams to ensure tailored plans drive distribution, visibility, and shopper engagement within the channel.
• Customer Engagement: Build strong, long-term partnerships with buyers and stakeholders, ensuring collaborative ways of working.
• Forecasting & Planning: Provide accurate forecasts and work with Supply Chain to ensure optimum service levels and on-shelf availability.
• Market Insight: Track competitor activity, market trends, and customer performance to identify opportunities and risks.
• Cross-Functional Collaboration: Partner with internal teams (Marketing, Category, Supply Chain, Finance) to deliver best-in-class customer execution.
• Reporting: Regularly review and report account performance, highlighting risks and recommending actions.

Key Skills & Experience

• Proven experience as a National Account Manager (or equivalent) within FMCG, ideally in Wholesale and/or Convenience channels.
• Strong track record of delivering sales and profit growth in a competitive market.
• Excellent negotiation and influencing skills, with the ability to build trusted customer partnerships.
• Commercially astute with strong financial and analytical skills.
• Highly organised, with the ability to manage multiple priorities and deadlines.
• Strong communication and presentation skills, with confidence in engaging senior stakeholders.
• Proactive, results-driven, and adaptable to a fast-paced environment.